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(This presentation was given at the Lean Strategy + Design Salon meetup in New York: http://www.meetup.com/LeanStrategyPlusDesign/events/200913392/) "Innovate or die” is the mantra of successful companies. So how can we build innovation into our product development process? By combining design thinking, lean startup and agile we get a recipe for repeatable innovation: lean UX. Lean UX and lean startup methods are being used today by many startups and innovation labs to take a learning approach to discovering and building the best product for customers. But what does repeatable innovation look like scaled across an enterprise? This talk will share how to apply lean product practices as a continuous process across multiple products and agile development teams in an organization. With real examples and artifacts you will learn how to manage - and thrive - in uncertainty to create awesome products.
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Lean Product Management
for ENTERPRISE
The Art of Known Unknowns
Lean Strategy + Design @nataliehollier
Lean Strategy + Design @nataliehollier
ThoughtWorksLead Consultant
- Product and User Experience- Agile and Lean Methodologies- Design Thinking- Innovation Portfolios
Lean Strategy + Design @nataliehollier
1. Why innovate2. Product innovation process3. Repeatable management4. Enterprise view
Why do enterprises need to innovate?
DISRUPTIVEINNOVATION
digitaleveryone is a
BUSINESS
BANKING
EDUCATION RETAIL
MEDIA
HEALTH
TRAVEL
Technology is- DISRUPTING -BUSINESS
Customer Experience
Technology
Business Strategy
Technology is advancing rapidlyto provide more and moreinnovative consumer products
Customers now expect more:rich, personalized,
omnichannel experiences
Businesses need to move faster to stay in the game: the rate of change is accelerating
How do we developinnovative products?
LEANPRODUCTDevelopment
Responding to Uncertainty
Waterfall
Agile (Scrum)
Lean
“We know whatcustomers want”
“We know how to deliver it”
? ?
?
Anders Ramsey ~ Agile UX Meetup 2013
Development Approach
Waterfall
Agile (Scrum)
Lean
BUILDRELEASECUSTOMER FEEDBACK
innovation
labsstartups
and
NORDSTROM
WOOLWORTHS
Nordstrom Innovation Lab
Innovation Process
Lean Product Development
BUILD
Goals,not features
Leanmentality
MEASURELEARN
DESIGNTHINKING
LEANSTARTUP
AGILEUX + DEV
Lean UX ~ Jeff Gothelf and Josh Seiden
(aka LeanUX)
DESIGN PRINCIPLESHUMAN-CENTEREDEMPATHYCONTEXTUAL ENQUIRYIDEATIONPROTOTYPINGCUSTOMER CO-DESIGN
Design Thinking
Change By Design ~ Tim Brown dschool.stanford.edu
Lean Startup
CUSTOMER VALUEHYPOTHESIS DRIVENVALIDATED LEARNINGMINIMUM VIABLE PRODUCT BUILD-MEASURE-LEARN FAIL FAST AND PIVOT
The Lean Startup ~ Eric Reis
Agile UX + DevSPRINTS/ITERATIONSUSER STORIESCROSS FUNCTIONAL TEAMSTIGHT COLLABORATIONVISUAL INFORMATION RADIATORS
ThoughtWorks
How can we managerepeatable innovation?
LEANPRODUCTManagement
Know What You Dont Know
TRUSTHUMILITYCOURAGE
the process
with your ideas
to try, fail, learn
Product Ideas
Insights & Inputcustomers business
technology Opportunity Backlogprioritize based on
business goals
Design Briefproblem statement
desired outcome
DESIGNTHINKING
MVP Designstoryboards and wireframeshypothesis and assumptions
Design Briefproblem statement
desired outcome
MVP Design Workshop
Collaborative Design
customer / researcherdesign
businesstechnology
MVP Hypothesis
STATE ASSUMPTIONSOUTCOME FOCUSEDCLEAR VISIONMEASURABLE IMPACT
We believe that
[doing this / building this feature / creating this experience],
For [these people/personas],
Will achieve [this outcome],
We will know this to be true when we see
[this feedback / quantitative measure / qualitative insight ].
Lean UX ~ Jeff Gothelf and Josh Seiden
Goals,not features
Leanmentality
LEANSTARTUP
Research Sprints
FIELD OBSERVATIONBUILD EMPATHYLEARN PAIN POINTSVALIDATE ASSUMPTIONS
Research Questions
Story Backloglean/agile designand development
validate ideas 1-2 sprints ahead
andverify solutions
1-2 sprints after
MVP designstoryboards and wireframeshypothesis and assumptions
Goals,not features
Leanmentality
LEANSTARTUP
User Story Mapping
USER JOURNEYTHIN SLICESHARED VISUAL ARTIFACT
User Story Mapping ~ Jeff Patton (agileproductdesign.com)
AGILEUX + DEV
Lean Product Management
BUILD
Goals,not features
Leanmentality
MEASURELEARN
DESIGNTHINKING
LEANSTARTUP
AGILEUX + DEV
ProductIdeas
MVPWorkshop
MVPHypothesis
ResearchSprints
StoryMapping
How do we manage an enterprise of lean teams?
PODULAR OrganismCOMPANIES
BUILDDESIGN TESTPLAN DELIVER
Traditional Enterprises
WORK = REQUIREMENTS
Cross-Functional PodsWORK = GOALS
PRACTICE COMMUNITIES/TRIBESCROSS-TEAM ROTATIONSCROSS-TEAM PAIRINGVARIOUS STANDUPSLUNCH & LEARNSVISUAL INFORMATION RADIATORSSUPPORTING TOOLS
Coordination and Management
The Connected Company ~ Dave Gray
How do we manage anenterprise of lean products?
LEANPORTFOLIOManagement
Product Portfolio
?
MVP MVP
Recall: Goal Driven Teams
MISSION
Discover and Prioritize
OPPORTUNITIES
Design and Test
Cross FunctionalTeam
In maneuver warfare, the mission is ... “Commander’s Intent.”
... orders are incomplete without this information.
... when intent is clear, Marines will be able to select the right course of action.
This is particularly true when Marines have to deal with an emerging obstacle or opportunity.
The Principles of Product Development Flow ~ Donald Reinertsen
Recall: Principle of Mission
ALIGNMENT ON VISIONNOT PRESCRITIVEEMPOWERED TEAMSRESPONSIVE SOLUTION
Goal Driven Business
BUSINESS GOAL
Discover and Prioritize
ExecutiveTeam
BET
BET
BET
BET
Business Portfolio
Test and learnRespond to uncertainty
Lean Enterprise ~ Jez Humble, Joanne Moleksy and Barry O’Reilley
Fund Outcomes (not Output)
Business Portfolio
PORTFOLIO OF INVESTMENT BETSTESTABLE MVPSPIVOT OR DOUBLE DOWNINCREMENTAL INVESTMENTBALANCE ACROSS ‘HORIZONS’
Lean Enterprise ~ Jez Humble, Joanne Moleksy and Barry O’Reilley
Lean Portfolio Management
BET(MISSION)
BUSINESS GOAL
MVP MVP
OPPORTUNITIES
CLEAR VISION AT THE TOPALIGNMENT ON OUTCOMESDELIGATE DECISIONS DOWNEMPOWERED TEAMSLEARNING FEEDBACK LOOPS
customermarketing
emailcampaign
Grow the business traveller customersegment by 20%
Streamline repeattravel bookings(more bookings per existing customer)
Promote and funnelbusiness travellers to our features(attract % new business)
landing pageexperience
socialmedia
BUSINESS GOAL
BET (MISSION)
OPPORTUNITIES
MVP HYPOTHESIS
ExecutiveTeam
ProductDelivery Teams
DE-COUPLE BUSINESS STRATEGY, PRODUCT STRATEGY AND
PRODUCT IMPLEMENTATION!
Lean Portfolio Management
ITERATE.
?A+
alpha beta 1 beta 2 launch
?A+
?A+
?A+
Minimum Viable Portfolio
The art of managing innovation...
HUMILITYCOURAGE
The only thing certain is
MEASURE
ADAPT
LEARNTRUST
Lean Strategy + Design @nataliehollier
uncertainty.
MEASUREBooks To Learn More
Lean Strategy + Design @nataliehollier
Questions.