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App & Game BizMobileRaki BenchaouSkype: Raki.benchFacebook: Raki Bench
More than 400 Apps
More than 4,000,000 Downloads
Our Agenda TodayThe Idea ( Market Research )Development ( Design & Programming )OutsourcingMonetizationPublishingMarketing ( Making Money ) Case Study Q&A
What & How does it work?Market ResearchDevelop App & GameIntegrate Ads & In-App PurchaseMake money from Ads & IAPRepeat
What & How does it work?Market ResearchDevelopment( Outsourcing ) MonetizePublishTweak & Optimize Make Money
The Idea
DO NOT Reinvent The Wheel !!Market Research
Crush the CastleAngry BirdsMarket Research
+=Market Research
Study Top Charts
Mobile Gaming is HOT !!
Study Top Charts
Study Top Charts
App & FunctionalitiesApp CategoriesPhoto & Video, Utilities, EducationalFunctionalitiesApply effect, Expense tracker, etc
Gameplay & ThemeGameplayRunning, Shooting, Puzzle, etcThemeAnimal, Candy, Zombie, etc
What & How does it work?Market Research Development ( Outsourcing ) MonetizePublishTweak & Optimize Make Money
I m not a designer neither a programmer Why?
App DesignLook for StyleLook at some amazing art and style in successful appsKeep it Simple
App Design Examples
Stock images ( shutterstock.com, www.istockphoto.com gettyimages.com )Games Assets (gamedevmarket.net , graphicriver.net, reddit.com/r/GameAssets, chuppaMobile.com etc. )App Graphic assets (graphicriver.net , chuppaMobile.com etc. )Art & Assets & Graphics
Outsourcing the App DesignWhere to find Artists & Designers?The Philippines optionHow do I hire them?Job Site : onlinejobs.ph + easyoutsource.com
App Development ToolsiOS - XcodeAndroid - Android Studio3rd Parties (e.g. PhoneGap)
Game Development ToolsNative (C++, Objective-C, Java, etc)Library (Cocos2d, SpriteKit, Metal Graphic Frameworks, etc)Game Builders ( Unity 3D etc)
Unity 3D
Unity 3DWindows / Mac OSCan make both 2D/3DPublish in most of the Store.http://unity3d.com
Explaining your project to the Programmer
Explaining your project to the ProgrammerIs he going to steal my Idea?Where to find Programmer?Look for Companies when you begin.India, Pakistan, Indonesia, Thailand, VietnamHow do I know if they are good?
Managing Projects Track their workSoftware ( TimeDoctor, TimeProof etc..)CommunicateBasecamp, Skype Setting Goals ( Weekly, Monthly Target, payment cut etc)How do I pay them if I am satisfied( Direct via Paypal, Jobsite, deposit, escrow etc..)
Reskin
What & How does it work?Market ResearchDesign & DevelopmentMonetizePublishTweak & Optimize Make Money
Study Top ChartsHow many monetization channels?
Monetization ChannelsAdvertisingIn-App Purchases
Ad Networks
Advertising Tactics100% Fill-rate is a jokeUse multiple Ad networksApply Waterfall modelUse Rewarded Video
Waterfall ModelChartboost
AppLovinAdMob
Advertising PlacementWhere in the App I place the ads?Game startGame overPause screenRewarded videoBanners for Content App
Advertising Placement
In-App Purchase TacticsCurrency = Coins, Heart..
In-App Purchase TacticsTime = Monetize
In-App Purchase Tactics
Timed Offer
In-App Purchase Tactics
Free = Rewarded Video
In-App Purchase TacticsUnlock Characters
What & How does it work?Market ResearchDesign & DevelopmentMonetizePublishTweak & Optimize Make Money
Publish WHERE?
App Store(s)Apple App Store ( 99$ per year ) Google Play Store ( 25$ ) Amazon App Store ( Free )Windows Phone Store ( 19$ )Samsung App Store ( Free )Blackberry, Barns&Nobels etc.
What & How does it work?Market ResearchDesign & DevelopmentMonetizePublishTweak & Optimize Marketing - Make Money!!
More?Marketing
App Store Optimization (ASO)Process of improving the visibility of a mobile app
credit: Wikipedia
OptimizationIconScreenshot DescriptionKeywords & DescriptionPrice / App Features / etc
ASOASO = App Store OptimizationKWO (KeyWord Optimization)CRO (Conversion Rate Optimization)
Tweak & Optimization
Tweak & Optimization
Tweak & Optimization
Tweak & Optimization
App Discovering
App Discovering
source: http://techcrunch.com
Search BehaviourCategory or Genregame, magazine, olympicsApp Titleangry birds, minecraftInspirational Searchgreat app, new app, top appApp Functionscrop photo, download video, camera effect
Keyword ResearchSeed KeywordsBrainstormingASO ToolsRelative wordsTop Charts
ASO Keyword Toolssensortower.comappcodes.commobiledevhq.comsearchman.comand more
ASO Keyword Toolssource: http://sensortower.com
Analyse Feedback
credit: Sensortower
Google Keyword Tactics
Candy Crush Saga
Google Keyword Tactics
Modern War
Localization
source: http://sensortower.com
The Principle of ASOASO is not Fire and Forget MethodTarget less competitive kw when startPick the battle you can winDownload increase > Target higher competitive kw
Study Top ChartsBest keyword?
The Best KeywordsHigh RelevanceLess CompetitionHigh Traffic
Viral MarketingTextPictureVideo
PS. Dont only sell the AppPSS. Sell the Story!
Viral Marketing
Paid TrafficUser Acquisition CostCPI > $1 for quality app userCPI > $2 for gamerARPU (Average Revenue Per User)ARPU > CPI = Profit
User Acquisition ChannelsAd networksFacebook AdsCross PromotionOther PR Channels
Facebook Ads StrategyImportant!!Integrate Facebook SDKto trackMobile App Install
What & How does it work?Market ResearchDesign & DevelopmentMonetizePublishTweak & Optimize Marketing - Make Money!!
Measure the ResultLearn how people USE your appAnalyse the FEEDBACK, review & suggestionAnalyse the PATTERN of the download & revenueStudy the DEMOGRAPHIC of app usersStudy user BEHAVIOR in the app
Analyse User Behaviourssource: localytics.com
Analyse Patternssource: localytics.com
Analyse Demographysource: localytics.com
Analytic Toolsflurry.comgoogle.com/analytics/mobilelocalytics.comand more
Case Study
Case Study : The Idea
Market Research : Quiz/Trivia apps App Store Trends : Guess SomethingMy Theme : Movies ( Harry potter) - Kids Show ( SkyLanders )Monetization: In App + AdsCase Study : The Idea
Explaining your project to the Programmer
Cost ? 70$
Case Study : The App
Case Study : Revenue
Connection & MindsetThink as a BUSINESS!You need to NETWORK to build a NETWORK!POSITIVE MINDSET is a must!TAKE ACTION!
Raki Benchaou
Case Study with