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The most natural way to register products and to enable communica6on
between users and manufacturers
The contact with the consumer gets lost with distribu6on…
• Where is the machine? • Who bought it? • What happens a;er purchase?
? … and important ques0ons remain unanswered:
Companies invest a lot of resources to rebuild such contact…
…Is this really effec6ve and efficient?
$$$ Promo6ons $$$
Direct marke0ng
Some Informa0on
ThingleMe eases product registra6on and communica6ons between end-‐users and manufacturers
h$p://goo.gl/nOzkRm
Watch our 1’:37” on Vimeo
ThingleMe assists customers in all phases of the product lifecycle and con6nuously feeds the manufacturer back with data and insights
• Picture of the receipt • With e.g.: distributor, date, other purchased items
• Serial number • And possibility to get e.g.: model, desBnaBon country/channel
• User informaBon • With e-‐mail and/or social network profile
• Loca6on
Usage Registration
• Ques6ons • Feedback • On e.g.: product, customer service
• Sugges6ons • On e.g.: product, customer service
• Purchases of consumables
• Informa6on requests • Requests of technical assistance
• Spare parts / new appliances purchases
Failure
Advantages
More value to the consumer “Interac0ng with the
company made natural”
• No need for a computer • No need to look for contacts and product/issue informaBon
• No telephone pre-‐selecBon and waiBng Bme
• No need to look for product informaBon
• User and locaBon informaBon are automaBcally shared with the company
More value to the company “Cheaper and effec0ve consumer contacts”
• Faster and cheaper construcBon of the customer DB
• IdenBficaBon of distribu6on flaws (e.g.: cross shipping)
• IdenBficaBon of counterfeit • Private conversaBons (avoid social network negaBve amplificaBon)
• ConversaBons are on-‐demand and to the point, in one word: effec6ve
• Lower cost of management (vs. e-‐mail and telephone)