Slide 1
SEARCH ENGINEOPTIMIZATION
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Reaching & Engaging New and Existing Customers
DigitalMarketingWebExperts.inSEO: .
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2SEO Histroy
SEO INTRODUCTIONHISTORY OF SEO
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SEO In past two decades
19942015www.digitalmarketingwebexperts.in11/13/20164
4SEO Histroy
Early SEO1994www.digitalmarketingwebexperts.in11/13/20165
MEANWHILE, SOMEWHERE IN WASHINGTON.
BRIAN PINKERTONwww.digitalmarketingwebexperts.in11/13/20166
THE WEBCRAWLER LOOKS LIKE THIS.
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Lycos : one of the (1994) earliest crawler-based search
engines.
By 1997 it has indexed over 60 million documents. It eventually
outsources its search results to
AllTheWeb.www.digitalmarketingwebexperts.in11/13/20168
SEO Histroy1997www.digitalmarketingwebexperts.in11/13/20169
Google launchesUses Page Rank to rank websites more
accurately.
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SEO Histroy2000www.digitalmarketingwebexperts.in11/13/201611
Google launches Paid Links AdWords as CPM modelGoogle also
releases a PageRank toolbar so SEOs can now record their
PageRank.www.digitalmarketingwebexperts.in11/13/201612
Fact 1#Today, there are almost a million people on LinkedIn with
SEO in their job title.
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2003www.digitalmarketingwebexperts.in11/13/201614
GOOGLE GETS INTO CONTEXTUAL ADVERTISING WITH
ADSENSEwww.digitalmarketingwebexperts.in11/13/201615
Googles florida update penalises tactics popular in the late 90s
like keyword stuffing and over optimisation of anchor text.
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2004www.digitalmarketingwebexperts.in11/13/201617
RAND FISHKIN LAUNCHES SEOMOZ AND QUICKLY TURNS IT INTO ONE OF
THE INDUSTRY AUTHORITIES ON ALL THINGS SEARCH.
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2005www.digitalmarketingwebexperts.in11/13/201619
Google launches Google Analytics, giving SEOs an easy way to
analyze and track the performance of their campaigns.
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2006www.digitalmarketingwebexperts.in11/13/201621
GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED
CLOAKING.
Cloaking: Shows different content To users and search
engines.www.digitalmarketingwebexperts.in11/13/201622
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XML Sitemaps launch and are supported by all of the major search
engines.
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2008www.digitalmarketingwebexperts.in11/13/201625
Google Suggest launches.
This gives SEOs another tool to help with
keywordresearch.www.digitalmarketingwebexperts.in11/13/201626
2009www.digitalmarketingwebexperts.in11/13/201627
GOOGLE CAFFEINE UPDATE MEANS GOOGLE CAN INDEX THE WEB MORE OFTEN
AND PROVIDE FRESHER RESULTS.
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2011www.digitalmarketingwebexperts.in11/13/201629
Google launches Panda.
Its aim is to prevent sites with low quality content from
acquiring top-tier rankings. Google Panda forces SEOs to put more
focus on the quality of content they were publishing.
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2012www.digitalmarketingwebexperts.in11/13/201631
GOOGLE RELEASES PENGUIN TO PUNISH WEBSITES THAT ARE BUILDING LOW
QUALITY LINKS.
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32SEO Histroy
Google releases a disavow tool to help websites recover from
penalties due to bad links.
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So What is SEO Today?
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34SEO Histroy
?
BEFORE SEOPAGE IS AT FIRST PLACE BUT ON THE THIRD PAGE
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35SEO Histroy
AFTER SEOPAGE IS AT SECOND PLACE BUT ON THE FIRST PAGE
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36SEO Histroy
REFRENCES
http://www.linkedin.comhttp://www.wikipedia.orghttp://www.rabbithack.comhttp://www.moz.comhttp://www.google.com
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THANK YOUwww.digitalmarketingwebexperts.in11/13/201638
