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THE IMPORTANCE
OF BEING ONLINE DIGITAL REPUTATION TOOLS
Pablo Penadés | @pepenades | [email protected] |
THE IMPORTANCE OF BEING ONLINE
HERE COMES SOME DATA...
2.000M INTERNET USERS 30% of World population For 2015...
3.000M >40% of World population
Visual Networking Index
HERE COMES SOME DATA...
in Europe
95%
search info before buying
HERE COMES SOME DATA...
seach for information
40.000 M
about products or services
*2.000M in 2006 Ratio 1 online/10 offline
- MARKET EXPANSION - SEGMENTATION - INFLUENCERS - PERCEPTION vs OPPINIONS
MONITORING OUR COMPANY’S ONLINE REPUTATION
- SEARCH_basic & advance
- MONITORING_know trends / ssnn & influencers
- - ANALYZING_real time
STRENGTH SENTIMENT PASSION REACH
-
- MONITORING_conversations, your brand, your competitors
- MANAGE_SSNN accounts, messages
- PROGRAMME_optimize your time - TEAM AROUND_people & work
integration - ANALYZE_impacts, campaings, clicks
THE “RECIPE” MAKER...
IF THIS then THAT
Put internet to work for you: AUTOMATIZING APPS
ENTREPRENEUR PERSONAL
BRANDING
*be known for what you love... - Cause you love your startup-
DIGITAL REPUTATION & COMMUNICATION
THE IMPORTANCE OF BEING ONLINE
