People now use their smart devices

for an average of 3 hours per day

The way we get information is changing…

They are searching everywhere they go for information that is important to

them.

In 2015, how can you best give your audience relevant & contextual information when they want it?

The Physical Web & Beacons

The Physical Web & Beacons

What is the Physical Web?

• Part of the Internet of Things

• Interaction on demand

• Allows users to communicate with physical objects

What is the Physical Web?

• A part of the Internet of Things

• Interaction on demand• Allows people to interact

with physical objects

www.aristotlelabs.com/physicalweb

Beacons in the Past

• Only accessible to iOS devices• Very rigid in user

experience• Hard to change content

• Accessible to all devices• Very versatile • Information is easily changed• Sends more traffic to website

• Gather critical marketing data• Make suggestions based on

personalized data• Create a fun, interactive user

experience• Work together with users seamlessly

Create a personalized workout based on goals

Show a house at any time.

Customers can make secure payments.

Provide convenience and information

What Data Can Be Collected?

• Purchasing behavior • Time spent in business• Interests of users• Individual user

personalities

What Do We Do With the Data?

• Conduct a personality assessment• Analyze each individual user, not just

general public• Create a personalized user experience• Build in-depth reports

How Can We Use Results?

• Develop relevant content• Create better web design• Build critical marketing data• Generate more sales • Give users info they want when they want

Demo

Questions?