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Under the BanyanCarla Aerts
Threading on thin ice
Under the BanyanCarla Aerts
Under the BanyanCarla Aerts
Users are smart
Users make you!
Under the BanyanCarla Aerts
“Because every person knows what he likes, every person thinks he is an expert on user
interfaces.”
Paul Heckel, 1982
Under the BanyanCarla Aerts
Under the BanyanCarla Aerts
Can't find it?Won't find it!!!
Will go elsewhere
Under the BanyanCarla Aerts
Under the BanyanCarla Aerts
3Easy to explain
Makes you rememberOnly 3 clicks
The magic of
Under the BanyanCarla Aerts
“ If the user can’t use it, it doesn’t work.”
Susan Dray
Under the BanyanCarla Aerts
“ A bad web site is like a grumpy salesperson.”
Jakob Nielsen
Under the BanyanCarla Aerts
Under the BanyanCarla Aerts
Under the BanyanCarla Aerts
Information, information
Smartness is only 1click away
Under the BanyanCarla Aerts
Under the BanyanCarla Aerts
