The 10 Laws ofInvestor Pitch

How to Impress Investors

by Guerric de Ternay

Read More on BoostCompanies.com

“The 10 Laws of Investor Pitch are best practices I observed

over the years.They will help you stand out in front of investors.”

“

@GuerricdeTernay

Spend time to explain the problem and make

your audience relate to it.

Investor’s thoughts: Is there a real and immediate problem to solve?

Who has this problem?

Law #1

Highlight the existence of a market opportunity

using numbers.

Investor’s thoughts: What is the potential of the idea?

Is there a growing market? Is it big enough to make good returns?

Law #2

Demonstrate a product-market fit and show customers’ satisfaction.

Investor’s thoughts: Have you validated a real need for your product?

What do your target audience think about it?

Law #3

Explain your strategy.

Investor’s thoughts: What are your unfair advantages? Key activities, resources, partners.

Law #4

Draw a timeline.

Investor’s thoughts: What have you achieved so far?

What are you doing at the moment? What are the next key steps?

Law #5

Past Present Future

Law #6

Fix your PPT. Avoid having tons of text.

Investor’s thoughts: What are you trying to say?

Can you convince other investors?

Show something!Wireframe, prototype, UX/UI…

Investor’s thoughts: Can you build the product? Is it user friendly?

There is nothing more convincing that seeing the product.

Law #7

Tell about your team and your ambition.

Investor’s thoughts: Who are you? What are your motivation?

Do you have an exit strategy?

Law #8

Do not spend too much time describing the competition.

Investor’s thoughts: What are the customers using right now?

What are the substitutes? Is there any other startup doing the same thing?

Speaking about substitutes is more relevant than focusing on another early stage startup.

Law #9

Be a good speaker. Show confidence.

Investor’s thoughts: Can I trust this guy?

Does he have the guts to be an entrepreneur. Body language and tones are key.

The first impression is made within the first few seconds.

Law #10

@GuerricdeTernay

Want more of this?

Check my collection of the9 Best Books for Entrepreneurs

on BoostCompanies