Mykontiki pitch for investors

5.3.2014 , Elämysluotain Ltd

© Elämysluotain Oy 2014 All Rights Reserved.

• “I would love to find local genuine fun”

• 60% agree: Local finding is difficult…


Easy-to-find local + smart

“experienceful” 1 day trips

How

people

find

inspiring

places

How

small

organizers

find

visitors


Consumer: discover local experiences

Attraction organizer: raise your visibility

local worldwide


‣ Attractive images‣ Themes, filters‣ Personalization‣ Map and routes‣ Experience game

Content co-creation by the consumers is

combined with adventure organizer offers

“discoverists”, all active people

motorists

local travellers


Worldwide MyKontiki community will grow

mobile

application

mobile tickets

WWWworlwide local

social community


Now we have web-community and soon a

mobile app with paid ticketing and services


Mobile app for social game lovers: heroship

challenges, points and every day surprises

Adventure travelling is exploding

+65% p.a.

last 3-4 years

Nowmarket size over300 billion USD

89 billion USD (2009)


Lists

Local

Global

Consumerbehaviorbased search


Positioning: consumer focused local experience content,

learning engine and adventure based loyalty fun program

• Free and paid attraction• User’s own + commercial content• Mobile adventure guide • Surprise game of “your life”

MyKontiki competitive advantage will be consumer

driven business model and personalized offering


• “Consumer is king” in open wiki-like content -> co-creative

tools for digital images/attractions creation process

• Both commercial, nature and private (free) attractions

• Smart learning recommendation engine

• Themes and smart local discovery

• People & hobby matching (c2c) + user needs matched to firms

• Equal business visibility – consumer needs based matching

• Imaging + routes = local personalized adventure guide

• Social and heroship fun game – activity & city points and

loyalty program, where active users get best local benefits

• Experienced and creative team

• Global, but same time local growth model. See business case.

MyKontiki earning model: B2B co-operation,

licensing and social game premium app


Local firms and organizers

‣Service packages (1000e/y)

‣Event ticket commissions (5-10%)

‣User behavior analytics

With international partners‣Licensing (SaaS)‣Revenue sharing

With consumers‣Mobile application pro versions‣In-app sales


Market pilot and metrics

February 2014 test pilot marketing (~1300e FB spent):

- ~10 000 motorists (8 clubs) will join pilot in 2014

- +1000 new Facebook MyKontiki fans

- 2400 users visited site in February

- 220 new registered users. Totally over 600

- Partner directions: Ulkona-tv, Retkipaikka, Relaa.com,

Kevytilmailu Ry, Traveller’s Profit

- Press contacts: Keskisuomalainen, MP maailma, TM

and moto club magazines

- Accelerate with blogger networks and editorial content

Near future‣ Next levels of social hero game

‣ Expansion in EU, Asia

‣ Brand building

‣ Licensing of data and technology

‣ New revenue models

Now and next‣ R&D acceleration

‣ Digital marketing, PR, publicity

‣ Editorial & blogs, content growth via partners

‣ Partnerhip based sales

‣ Mobile application with routing, imaging, videos

‣ Company and team development


Round 1~ 250 000 euros

(2014)

Round 21.5 million euros

(2015)

Funding for app development, business

growth and consumer base increase


Timo JalavaCEO, strategy & sales

Olli Laasanen

Business development

and marketing

Adeel Rasheed, Front‐end UX

Passionate and creative core team

Mehul GurjarBack‐end


Join our team – experience & share MyKontiki

Climbing park

in Turku

Viking village

in Rosala

Marine museum

in TallinnMain visit

in Lohja

Sky experience

Investor Relations

Mykontiki pitch for investors