LINKEDIN

LINKEDIN

WHY?

• Acquire new customers • Keep in touch with people who care most about your business• Find the right vendors to outsource • Build your industry network• Win new business by answering questions• Raise funding for start ups• Convince potential customers of your expertise • Network with peers in your industry

“Keep your friends close and your competition closer”

STEP 1a

COMPLETE PROFILE

• Upload a professional image • Create a compelling headline• List your current position and at least 2 past positions• Complete the ‘summary’ and ‘specialities’ section• Give recommendations before you ask for them• Complete ‘interests’and ‘groups and associations’

STEP 1b

OPTIMIZE PROFILE

• Edit your public LinkedIn URL• Costumize your website listings• Include a link to your Twitter account• Make your entire profile visible for everyone

STEP 1c

APPS ON PROFILE

• Slideshare• Reading List Amazon• My travel and events• Blog link• Polls

STEP 2

MARKET YOURSELF

• Give before asking favors• Connect with everyone• Make your interactions personal• Use advanced applications to promote your content• Create a call-to-action• Create a DirectAd

STEP 3

BUILD A NETWORK

• Connect with your direct network• Add previous colleagues and classmates• Browse the networks• Advanced search• Join relevant groups• Save people searches and create an alert• Follow the updates

STEP 4a

SET UP A COMPANY PAGE

• Edit the description of your company page overview• Add keywords in the specialities section• Pick industry | location• Link to blog rss• Post status updates

STEP 4b

CREATE A GROUP

• Use other social media to promote• Linkedin group policies• Group engagement strategy• Link to blog rss• Post status updates

STEP 4c

DEVELOP LEADERSHIP

• Status updates• LinkedIn answers

STEP 5

MEASURE ROI

• LinkedIn reach• Monitor the interactions in your groups• Track your developing leadership• Compare before and after campaigns• Analyze your leads and sales