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Online Reputation Management
For Physicians
Do’s & Don’ts of Responding to Online Reviews
David M. Adler www.adler-law.com (866) 7340-2568 [email protected]
Already at a Disadvantage• Communications Decency Act• First Amendment• HIPPA David M. Adler www.adler-law.com (866) 7340-2568
Reputation “Do’s”
1. Track2. Evaluate3. Know Your Rights
• Defamation• Copyright• Trademark• Breach of Contract• Breach of other duty
4. Respond• “Better Call Saul” – Lawyer up!• Self-help• Platform
David M. Adler www.adler-law.com (866) 7340-2568 [email protected]
Reputation “Don’ts”1. Don’t Ignore: Create a response
strategy.
1. Don’t Overreact: overzealous & veiled threats of litigation often backfire.
1. Don’t lash-back: showing sincerity, sympathy and contrition can often can a critic into a loyal ally.
1. Don’t Hire and SEO firm to “astro-turf”: Fake reviews are unlawful & the fallout is potentially even worse
David M. Adler www.adler-law.com (866) 7340-2568 [email protected]
