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Everard van Kemenade, PhD EOQ congress 2014

Accra(c) and the myth of PDCA

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The PDCA cycle and its four steps might not be appropriate in every situation, everytime, everywhere. The ACCRA (c) principles might be an answer in fast and unpredictable change. SEE for full article www.academia.edu and search for Everard van Kemenade THE Myth of PDCA and ACCRA (a)

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Page 1: Accra(c) and the myth of PDCA

Everard van Kemenade, PhDEOQ congress 2014

Page 2: Accra(c) and the myth of PDCA

Cycle on organisational level

Page 3: Accra(c) and the myth of PDCA

7 People

6 Customers

8 Society

Results

9 Keyperformance results

AEnablers

2 Policy andstrategy

4 Resources and partners

1 Leader-ship

3. People

P

5Processes

D C

Page 4: Accra(c) and the myth of PDCA

1. Planned change, like when you use the PDCA-cycle, assumes that one type of approach is suitable for all organisations, all situations, all

times in all cultures.2. The chance that plans do not lead to what we

want is 80% in the complex worldwe live in.

Page 5: Accra(c) and the myth of PDCA

3. If we do what we planned, we might not do whatis needed.

4. The plans made might make it difficult to stop activities put in motion.

Page 6: Accra(c) and the myth of PDCA

5. Many important quality issues cannot easily bechecked/measured.

Page 7: Accra(c) and the myth of PDCA

6. The most difficult step of the PDCA-cycle is act, because that often involves behavioral change of

people. The PDCA-cycle does not take peopleinto account.

7. The PDCA-cycle is a rational, hard instrument, where emotions, the soft side of quality is more

crucial for change.

Page 8: Accra(c) and the myth of PDCA
Page 9: Accra(c) and the myth of PDCA

principles

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Page 11: Accra(c) and the myth of PDCA

1. Quality requires that you pay attention to:

IT ( PROCESS, SYSTEM)

WE (CUSTOMER, PARTNER)

ME

Page 12: Accra(c) and the myth of PDCA

Open up the hearts for change

Page 13: Accra(c) and the myth of PDCA

2. Quality requires to take the context into consideration

IT

WEME

CONTEXT

Page 14: Accra(c) and the myth of PDCA

It is the context (political, economic, socio-cultural, technological, legal end environmental) that gives

meaning.

Page 15: Accra(c) and the myth of PDCA

3. Quality requires to strive for

based on

PURPOSE

PASSION AND POSITIVITY

Page 16: Accra(c) and the myth of PDCA

4. Quality requires reflection:

REFLECTION-IN-ACTION

REFLECTION-ON-ACTION

REFLECTION ON REFLECTION-ON-ACTION

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Start the engine and move.

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DISCUSSION

The PDCA cycle at organisational level does notwork in a complex, fast changing environment.