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Covering Strategy, Culture, Communications, Business Process,
Innovation, Technology & Data
© 2016 all rights reserved Ion Technologies LTD
DIGITAL TRANSFORAMTION FRAMEWORK
STRATEGY& CULTURE
STAFF &CUSTOMER
ENGAGEMENTPROCESS &
INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +
=DIGITAL
TRANSFORMATION= DIGITAL TRANSFORMATION
CHANGE BLOCKS FOR DIGITAL TRANSFORMATION
STRATEGY& CULTURE
STAFF &CUSTOMER
ENGAGEMENTPROCESS &
INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +
=DIGITAL
TRANSFORMATION
DIGITAL TRANSFORMATION STRATEGY REQUIRES CLOSE ALIGNMENT WITH CULTURAL CHANGE
A good digital transformation strategy can easily be unpicked if the organisational culture objects to it.
MARKET
Competitors
3 RESOURCES
Time
4CUSTOMER
Volume
2YOURSELF
Diagnosis
1
1
DIAGNOSIS
2
DIRECTION
3
DETERMINATION
STRATEGY& CULTURE
STAFF &CUSTOMER
ENGAGEMENTPROCESS &
INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +
=DIGITAL
TRANSFORMATION
TRANSFORMATION PLANNING PROCESS
A digital transformation framework evolves over three cycles. PHASE 1: DIAGNOSIS Throughly diagnose the business challenges (external help advised).
PHASE 2 DIRECTION: present the strategic options for transformation based upon the Ionology quadrant and supporting data.
PHASE 3: DETERMINATION Determine which strategic play you’re going to make using the 7 Principles of Digital Business Strategy Framework
Milemarkers Projects Tasks7
Customer Volume
How Customer Perceives Your Business Lens Lock [ _________]5 6
DIGITAL TRANSFORMATION FRAMEWORK STRATEGY& CULTURE
STAFF &CUSTOMER
ENGAGEMENTPROCESS &
INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +
=DIGITAL
TRANSFORMATION
© 2016 all rights reserved Ion Technologies LTD
YOURSELF
CUSTOMER
MARKET
RESOURCES
Diagnosis
Strategic Ambition
Competitors
Proposition
Force=ma
Volume Time
Talent
Cash
1 3
2 4
Task
Intent
Unique Value Proposition
YOURSELF
CUSTOMER
MARKET
RESOURCES
Diagnosis
Strategic Ambition
Competitors
Proposition
Force=ma
Volume Time
Talent
Cash
1 3
2 4
Task
Intent
Unique Value Proposition
DIGITAL TRANSFORMATION MICRO ANALYSIS
MARKET
Competitors
3 RESOURCES
Time
4CUSTOMER
Volume
2YOURSELF
Diagnosis
1
Customer Volume
How Customer Perceives Your Business
Lens Lock [ _________]5 6
Milemarkers Projects Tasks
7
IONOLOGY QUADRANT - USE DATA TO PLOT CURRENT & FUTURE POSITION
MARKET
Competitors
3 RESOURCES
Time
4CUSTOMER
Volume
2YOURSELF
Diagnosis
1
0
25
50
75
100
M1 M2 M3 M4 M5 M6
Advocacy Attention Authority Prime
© All Rights Reserved
GROWTH PROFILE PER QUADRANT
MARKET
Competitors
3 RESOURCES
Time
4CUSTOMER
Volume
2YOURSELF
Diagnosis
1
POSSIBLE PLAY…TALENT HEAVEY
CASHHEAVY
TIME HEAVEY
MORE INFORMATION ON THE IONOLOGY DIGITAL TRANSFORMATION FRAMEWORK
Ionology have produced over 200 transformation strategies. None of them have ever been written documents. All of them have been explainer videos.
In a test carried out by Ionology in partnership with a client company in Dublin, we sent out a written PDF of the transformation strategy to all staff. Less than 2% of the staff downloaded it. 1% admitted to have skim read it.
When the strategy was presented as a sequence of short videos, 80% of staff watched it. For more information on the software used go to http://www.ionology.com/digital-transformation-software/
To review the introductory training course on digital transformation or to find out more on how to use the framework go here: http://www.ionology.com/digital-transformation-training/
NB: This framework is under copyright. While you can use it on a personal basis within your organisation it can not be used commercially without full written consent of the author or via a partnership agreement. To become an Ionology partner go
here: http://www.ionology.com/become-a-partner/
STRATEGY& CULTURE
STAFF &CUSTOMER
ENGAGEMENTPROCESS &
INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +
=DIGITAL
TRANSFORMATION