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Job satisfaction vs customer experience; differences between Swedish and Finnish Customer Service Management

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Asiakaspalvelujohdon Business Breakfast

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Page 1: Job satisfaction vs customer experience; differences between Swedish and Finnish Customer Service Management

SN4, Mäster Samuelsgatan 60, 11121 Stockholm Tel. +46 10 209 98 40

@: fö[email protected] www.sn4.se 2014-10-10

SN4 International filial Mäster Samuelsgatan 60,

11121 Stockholm fö[email protected]

vs.

A talk on differences in contact center

management

Page 2: Job satisfaction vs customer experience; differences between Swedish and Finnish Customer Service Management

SN4, Mäster Samuelsgatan 60, 11121 Stockholm Tel. +46 10 209 98 40

@: fö[email protected] www.sn4.se

Let’s take a look at our cultural

differences

*Study by Prof. Geert Hofstede first published in 1980 then updated by 2001.

80 % 49 %

36 %

Page 3: Job satisfaction vs customer experience; differences between Swedish and Finnish Customer Service Management

SN4, Mäster Samuelsgatan 60, 11121 Stockholm Tel. +46 10 209 98 40

@: fö[email protected] www.sn4.se

Queuing time

Call duration

FCR

Extra sales

Friedlyness

Self service possibilities

Other

0,0 % 10,0 % 20,0 % 30,0 % 40,0 % 50,0 % 60,0 % 70,0 % 80,0 % 90,0 % 100,0 %

Includes to top-3 service quality factors

Sweden

Finland

Efficiency vs People centricity

26 % 12 %

29 %

417 %

43 %

Page 4: Job satisfaction vs customer experience; differences between Swedish and Finnish Customer Service Management

SN4, Mäster Samuelsgatan 60, 11121 Stockholm Tel. +46 10 209 98 40

@: fö[email protected] www.sn4.se

A softer side of business

Finland

Sweden

Finland

Sweden

Finland

Sweden

Finland

Sweden

Finland

Sweden

Finland

Sweden

Serv

ice

qu

alit

yEf

fici

en

cySa

les

Co

sts

Wo

rksa

tisf

acti

on

Sick

leav

es

How often are the following discussed in your organization

Daily Weekly Monthly Quarterly Yearly Never

Page 5: Job satisfaction vs customer experience; differences between Swedish and Finnish Customer Service Management

SN4, Mäster Samuelsgatan 60, 11121 Stockholm Tel. +46 10 209 98 40

@: fö[email protected] www.sn4.se

Styles of management

• Manages

• Lends priority to efficiency

• Relies on one self

• Rule-based

• Decisive

• More formal than Swedish

leadership

• Coaches

• Prioritizes people

• Always striving for consensus

in decisions

• Relies more on the group

• Discussion

• Informal leadership

Page 6: Job satisfaction vs customer experience; differences between Swedish and Finnish Customer Service Management

SN4, Mäster Samuelsgatan 60, 11121 Stockholm Tel. +46 10 209 98 40

@: fö[email protected] www.sn4.se

A Case study

Page 7: Job satisfaction vs customer experience; differences between Swedish and Finnish Customer Service Management

SN4, Mäster Samuelsgatan 60, 11121 Stockholm Tel. +46 10 209 98 40

@: fö[email protected] www.sn4.se

Handelsbanken in numbers

• 3rd largest bank in the Nordic area

• 4th largest bank in Finland

• Largest bank in Sweden in terms of lending to the public

• Top 3 in the world in terms of economic stability

• One of the worlds more profitable banks accounted for

size.

• Heavily decentralized structure with a minimal number of

people between CEO and grassroots.

• The pension system Oktogonen (The Octagon) ensures

long time loyalty from employees.

Page 8: Job satisfaction vs customer experience; differences between Swedish and Finnish Customer Service Management

SN4, Mäster Samuelsgatan 60, 11121 Stockholm Tel. +46 10 209 98 40

@: fö[email protected] www.sn4.se

How they handle business

• No budgets are allowed

• Long term engagements with both employees and

customers

• Profitability goes before volume – service is profitable

• People will grow through responsibility – employees

should be lead not managed.

• Only two KPI’s are measured and followed ‒ C/I-index Cost / Income – to ensure that costs are kept in check

‒ CSI – Customer satisfaction index – the goal is to have more satisfied

customers than other comparable banks.

Page 9: Job satisfaction vs customer experience; differences between Swedish and Finnish Customer Service Management

SN4, Mäster Samuelsgatan 60, 11121 Stockholm Tel. +46 10 209 98 40

@: fö[email protected] www.sn4.se

Thank you for listening

Fredrik A Ericson Managing Director

tfn +46 709 884 150 [email protected] se.linkedin.com/in/ericsonfredrik

www.sn4.se Mäster Samuelsgatan 60 111 21 Stockholm Tel. +46102099840