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Rtn. Mian Shaukat Masud District Chair (2014-15) District 3272 (Pakistan) Join Leaders: www.rotary.org/myrotary

Membership dev & retention

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Membership Development & Retention presentation is prepared for Rotarians to show at their meetings to improve its membership.

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Page 1: Membership dev & retention

Rtn. Mian Shaukat MasudDistrict Chair (2014-15)

District 3272 (Pakistan)Join Leaders: www.rotary.org/myrotary

Page 2: Membership dev & retention

Rotary club members are part of a diverse group of professional leaders working to address various community and international service needs. Through community service and other means, Rotary club members help promote peace and understanding throughout the world. Our members are our most important asset. They are the force that allows Rotary to carry out its many humanitarian efforts and achieve its mission.

Page 3: Membership dev & retention

Why is membership important? Imagine if your club were to lose 10 percent of its members.

How would that affect your service program? What projects might not get finished? Which ones might never have been started?

Now consider what your club could accomplish with 10 percent or five percent or even two percent more members. Think about the professional expertise you could add to your club's overall profile simply by filling all open classifications.

Think about the new ideas and new club service projects that could be initiated.

Think about the additional people to take on leadership and committee roles. Every new Rotarian brings a range of personal and professional resources and knowledge that can greatly strengthen your club's ability to serve throughout the community and the world.

Page 4: Membership dev & retention

The three essential elements of membership growth are:

the proposal of new members;

the retention of existing members;

and the extension of Rotary through the formation of new clubs.

The Process for developing a Rotary Club member often includes the following stages:

Identify Introduce Induct Inform & Orient Involve Educate

Page 5: Membership dev & retention

The Board of Directors of RI has adopted the following definition of an effective Rotary club. Effective clubs:

sustain and/or grow their membership base;

implement successful projects that address the needs of their communities and communities in other countries;

support The Rotary Foundation through program participation and financial contributions;

develop leaders capable of serving in Rotary beyond the club level.

Page 6: Membership dev & retention

We often talk about Rotary as an extended family, we value our youth (Rotaract & Interact) as our future asset. The youngest generation is the future and absolutely true for us in Rotary.

We should invite these young ones to our Rotary clubs more often to attract young professionals to Rotary.

Page 7: Membership dev & retention

Let’s meet our membership goalswith provenformulas...

Page 8: Membership dev & retention

Identify members of your community through classification survey & diversity assessment to determine how well your club represents the professional diversity.

Introduce prospective members to Rotary by describing what your club does, what Rotary International do & its programs.

Invite prospective members to join the club & if the candidate meets qualification as may be mentioned in club By Laws then your club committee or proposer submit the proposal to club’s BOD.

Page 9: Membership dev & retention

Induct new member in a dignified and meaningful way. Ensure that all members personally introduce themselves to each new member and provide following items:

Rotary Lapel Pin Membership Card Club Information Club Name Badge The Rotarian (Magazine) List of local clubs for make up

meetings & fellowship

Page 10: Membership dev & retention

An effective orientation to Rotary begins as soon as a qualified prospective member is identified. Learning the expectations and benefits of Rotary membership early in the process helps prospective members make well-informed decisions to accept the formal invitation, when it is extended.

Clubs have a responsibility to provide an in-depth informational program that teaches new members about Rotary, engages them in club activities, and welcomes them to the organization. This formal orientation plays a vital role in helping new members internalize what it means to be a Rotarian.

Page 11: Membership dev & retention

Ensure that all club members are involved in club projects, committees, activities, fundraisers, board meetings & social activities. An involved member will feel part of the club & make Rotary a priority in his or her life.

Members who are involved in club projects and are well informed of Rotary activities are more likely to be retained for longer periods and remain actively engaged in club programs.

Page 12: Membership dev & retention

Members are the life line of a Rotary Club

Your club’s most valued asset is its members

Nurture and grow your membership!

Try to retain your young generation and talk why they don’t stay.

Page 13: Membership dev & retention

• Developing long-range goals that address the elements of an effective club

Setting annual goals that support long-range goals

Keeping all members involved and informed

Communicating effectively with club members and district leaders

Ensuring continuity in leadership from year to year

Customizing the bylaws to reflect club operations

Providing regular fellowship opportunities Actively involving all club members Offering regular, consistent training Assigning committees that support your

club’s operational needs, including:

administration, membership,

public relations, service projects, and

The Rotary Foundation.

Page 14: Membership dev & retention

Rotarians join and stay with their clubs primarily because they seek opportunities for community service, fellowship, and friendship. Many of the non-Rotarians you know are looking for the same things. Invite them to help with your service projects, attend a networking night, or participate in a club get-together and help them see for themselves how Rotary connects leaders to make a positive change.

Here are some potential candidates to consider for membership:

Friends and family members Business acquaintances Professional colleagues Younger community leaders who are

already connected to Rotary through Rotaract, RYLA, peace fellowships, Youth Exchange, and other programs

Page 15: Membership dev & retention

Provide for continuity in leadership to ensure development of future leaders.

Because Rotary club leadership changes annually, every club needs a continual supply of potential leaders; those leaders must work together from year to year. There are many ways to achieve continuity, including making appointments for multiple years; having a current, incoming, and past chair on all committees; and having the current club president work closely with the president-elect, president-nominee, and immediate past president.

Page 16: Membership dev & retention

www.rotary.org https://www.rotary.org/myrotary/en/

document/618 https://www.rotary.org/myrotary/en/

document/573 https://www.rotary.org/myrotary/en/

document/556 https://www.rotary.org/myrotary/en/

document/572 https://www.rotary.org/myrotary/en/

public-relations https://rotary.qualtrics.com/SE/?

SID=SV_9nQ4qhGGIJMjYup https://www.rotary.org/myrotary/en/

membership-resources https://www.rotary.org/myrotary/en/

document/531 https://www.facebook.com/pages/

Membership-Development-Retention/273723322802896

Page 17: Membership dev & retention

When Thomas Edison invented the light bulb, he

tried over 2000 experiments before he got it to work...

https://www.rotary.org/myrotary/en/learning-reference/learn-topic/rotaryorg-resources

Page 18: Membership dev & retention

“I never failed once.It just happened to be a 2000-step process.” - Thomas Edison

Page 19: Membership dev & retention

Light up your club with new members!

Page 20: Membership dev & retention
Page 21: Membership dev & retention

Sponsors will also have opportunities to be acknowledged in the Membership Recognition Gallery that will soon appear on www.rotary.org, as well as in regional magazines and other Rotary publications. Members who earn gold backers and beyond and who are in attendance at the Rotary International Convention will be invited to join the RI president for a special recognition event.

An email address is necessary so that sponsors can receive messages about their recognition items and achievement levels.

Additional information

It’s important that new members be entered into club records as soon as possible after being inducted.

Clubs using a synchronized club administration software application should enter new members into that system and identify their sponsors where indicated. Confirm that an email address is present for both members, and submit the record to Rotary.

Every week, Rotary will send clubs a packet containing the names of newly-identified sponsors along with Rotary pins and backers. Club presidents are asked to set aside time during club meetings to honor sponsors’ achievements by presenting them with their pins and backers.

Club presidents, district governors, and district governors-elect will have access to summary reports that show an overview of all new members and their sponsors.

If sponsors don’t want to receive recognition, they can decline the pins and backers and the other recognition components of the program by selecting that option in the email message from Rotary that congratulates them for sponsoring new members.

Questions about this program can be directed to [email protected].

1 NEW MEMBER

Blue backer

2-3 NEW MEMBERS

Bronze backer

4-5 NEW MEMBERS

Silver backer

6+ NEW MEMBERS

Gold backer

Page 22: Membership dev & retention

Clubs as on 01 Jul’14 SAR are 25 or less have to achieve and retain 25 members as on 01 Jan’15. (Proof of payment required) if more than one club achieve this then a draw will be held among them to receive the highest award.

Highest induction of new members during the Rotary Year (2014-2015) by any club of the district will get the highest award and the deadline for that is 01 March’15. (Proof of reporting all members to RI along with pro rata dues are required)

(New Chartered clubs are not part of this challenge) All the clubs with most new members will be recognized

with shields and certificates.

Page 23: Membership dev & retention

The pious man will give alms. His gifts will return to him. Allah loves the giver. As Allah has been generous to man, so should he be generous to his fellow beings.

Light Up with new members, contribute to TRF & End Polio Now.

THIS IS ROTARY!!