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#ReputationMatters
Objectives
Stimulate debate
Intellectual content
Encourage conversation
http://www.slideshare.net/Mattcartmell/220714-toolkit-the-economics-of-reputation-37538296?ref=http://
www.prca.org.uk/default.asp?pid=2095
What is reputation?
Why has reputation become a critical issue?
How does reputation create value?
How can reputation be measured?
How is reputation created?
SHEILA MITCHELL, Marketing Director, Public Health England
NIGEL GILBERT, Chief Marketing and Communications Officer, TSB Bank
GEORGE PASCOE-WATSON, Partner Portland
CHRIS SATTERTHWAITE, Chris Chief Executive, Chime Communications
ZITAH MCMILLAN, Director of Communications and International, Financial Conduct Authority
SUE GARRARD, Senior Vice-President of Communications and Sustainable Development, Unilever
AMANDA MACKENZIE, Chief Marketing and Communications Officer, Aviva
George Pascoe-WatsonPartnerPortland
Amanda MackenzieChief Marketing and Communications OfficerAviva
Zitah McMillanDirector of Communications and International Financial Conduct Authority
What is reputation to you? Why has reputation become a critical issue?
How is reputation created?
“The communications professionals view”
“The public’s view”
PR Council
IOD Scotland
Lansons
Social Media
Your organisation?