responsibility in fashion

ethical fashion

sybil goldfinerfounder and ceocomme il faut

the the beginningsbeginnings

a new way of doing a new way of doing b ib ibusinessbusiness

peoplepeopleprofitprofit

planetplanet

definitionsdefinitions

responsibility in responsibility in fashionfashion achieving business success fashionfashion g

whilst generating greater positive impacts on society, the environment and allthe environment and all stakeholders

definitionsdefinitionsdefinitionsdefinitions

t hi h d ib th

social social responsibility responsibility

tt a report which describes the material impacts of the business on society, environment and all 

reportreport

stakeholders and is accessible to all

definitionsdefinitionsin summer 2008 we published our

definitionsdefinitionsin summer 2008, we published our first social responsibility report

i l d b i

social social responsibility responsibility

tt as a privately‐owned business, not traded on the stock market, not required by law to disclose data 

reportreport

about the business, and not under the constant scrutiny of analysts and investors, we see reporting as , p gan expression of our commitment to responsibility, transparency and leadershipleadership

definitionsdefinitions

stakeholdersstakeholdersall those who have an impact on our business and who are impacted by our businessimpacted by our business  

30 000customerscustomers

definitionsdefinitions30,000 customers

169 lemployeesemployees

stakeholdersstakeholders

169 employees

supplierssuppliers590 suppliers in Israel48 suppliers abroad

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communitycommunity700 media items per year2 j i i j2 joint community projects4 art exhibitions per year

1420.7tons – carbon footprintenvironmentenvironment

shareholdersshareholders

i ii iincreasing increasing positive impactspositive impacts

customerscustomers

we bear responsibility for our part in p y pnegative effects of the fashion industry on women

i ii i

good eye – evil eye –marketing campaign addressing women’s self‐increasing increasing

positive impactspositive impacts

addressing women s selfimage

customerscustomers

i ii i

being a girl ‐marketing campaign addressing the beauty and position ofincreasing increasing

positive impactspositive impacts

beauty  and position of older women in our society

customerscustomers

i ii iincreasing increasing positive impactspositive impacts

customerscustomers

15 photographers ‐ campaign photographed by 15 photographers with free creative expression

i ii iincreasing increasing positive impactspositive impacts

customerscustomers

bon appetit, baby ‐marketing campaign addressing the legitimacy of women to decide what they eat!

i ii iincreasing increasing positive impactspositive impacts Eleven sections of our Code of Ethics:

employeesemployees1. We act in accordance with the law 2. We respect the rights of all 3. We act with respect and integrity towards allp yp y 3. We act with respect and integrity towards all 

individuals 4. We are committed to health, safety and the quality of 

the environment 5. We avoid conflict of interest 6. We act to promote social justice 7. We protect privacy of information 8. We maintain records and documentation related to all 

our business activities 9. We protect Company assets 10. We encourage feedback and questions related to our 

ethical behavior 11. We ensure the assimilation of this code by all our 

employeesemployees

i ii iincreasing increasing positive impactspositive impacts

employeesemployeesp yp y

fashion shows  ‐modeling fashion accessories made by employees

i ii iincreasing increasing positive impactspositive impacts working with 

Ethiopian seamstresses

supplierssuppliersseamstresses

pppp

i ii iincreasing increasing positive impactspositive impacts

supplierssupplierspppp

Shalom Girls – joint collection with Palestinian designers andShalom Girls  joint collection with Palestinian designers and  seamstresses

i ii iincreasing increasing positive impactspositive impacts

communitycommunityyy

fashion show – promoting social and environmental awareness

i ii iincreasing increasing positive impactspositive impacts

communitycommunityyy

transparent work – marketing campaign promoting the value of work done by women in the home

i ii iincreasing increasing positive impactspositive impacts

communitycommunityyy

pass‐it‐on project – 2 000 garments from priorpass‐it‐on project – 2,000 garments from prior seasons were donated by customers and resold for 

the benefit of courses for women’s economic empowerment  ‐ 30 women benefited

i ii iincreasing increasing positive impactspositive impacts

communitycommunityyy

women buy from women –campaign promoting women‐owned small businesses with an internet buying guide

i ii iincreasing increasing positive impactspositive impacts

communitycommunityyy

15 photographers ‐ campaign photographed by 15 photographers with free creative expression – this one says “End the Occupation”

– a political statement

i ii iincreasing increasing positive impactspositive impacts

communitycommunityyy

crossing borders –marketing campaign filmed at the Israeli –crossing borders  marketing campaign filmed at the Israeli Palestinian boundary wall

i ii iincreasing increasing positive impactspositive impacts

communitycommunityyy

poster calling for action against the plea bargain for the Israel President accused of rape

i ii iincreasing increasing positive impactspositive impacts

communitycommunityyy

letters sent with a gift to all women appointed to key positions in business and public life in Israel

i ii iincreasing increasing positive impactspositive impacts

communitycommunityyy

“Don’t burn bras” social campaign – customers brought in unwanted bras and comme il faut funded medical aid for 

prostitutes for each of the 4,000 bras received

i ii iincreasing increasing positive impactspositive impacts

communitycommunityyy

“sexy” marketing campaign – addressing the positioning of women as sex objects

i ii iincreasing increasing positive impactspositive impacts

communitycommunityyy

“buy less” marketing campaign – promoting ethicalbuy less  marketing campaign  promoting ethical consumerism and environmental awareness – modeled by a 

comme il faut saleswoman

increasing increasing positive impactspositive impacts

environmentenvironment

garbage bank internal recycling and re‐use program

increasing increasing positive impactspositive impacts

environmentenvironment

in‐house fashion shows for customers – employees model comme il faut garments

increasing increasing positive impactspositive impacts

environmentenvironment

“buy less” marketing campaign – promoting ethical consumerism and environmental awareness – what footprint are you leaving behind ?

increasing increasing positive impactspositive impacts

shareholdersshareholders

milton friedman – we think he got it wrong !

increasing increasing positive impactspositive impacts

f i i t

resultsresultsfeminist awareness

34% of women in the general public

70% of customers and employees

define themselves as feministdefine themselves as feminist

increasing increasing positive impactspositive impacts

iresultsresults

community contribution 2007

5% employee volunteering hours 

(of our total work‐hours)

0 7%0.7% of income invested in 

community projectsy p j

increasing increasing positive impactspositive impacts

resultsresults

stakeholder panel dialogwith women representing businesswith women representing business, social and environmental interests

increasing increasing positive impactspositive impacts

fi h iresultsresults

profit ‐ sharing

20% of company profits 

distributed annually to employees in accordance with their contribution

10:1 – the ratio of highest to the lowest salary in the Company 

20 years

closing remarks

20 years of comme il faut 2007 a special year20 years of comme il faut – 2007 ‐ a special year for us

th f t ki l k d d i ithe age for taking a look around, and reviewing new horizons 

20 years

closing remarks

we believe that everything is political

whilst we are designing, creating, advertizing g g, g, gand selling, we are taking a stand

20 years

closing remarks

whilst we are seeking, reacting, selecting and buying, we are also taking a standy g, g

thank you for your kind attention !

we look forward to seeing you in Israel and welcoming you to comme il faut

download our social responsibility report at: p y phttp://www.comme-il-faut.com/user_files/english/Agenda/social/CIF_Eng_report.pdf

f i l t t il f t’for queries, please contact comme il faut’s corporate responsibility advisor:

elaine cohenelainec@b-yond.biz

www.b-yond.biz