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Company Profile Presented by Tony Ghita
Jan. 18, 2012
What do they sell?
• 80% of sales come from shoes • Now also features clothing, bags,
watches, etc.
How much do they make?
$1 billion (2009)
How did they start?
Nick Swinmurn, 1999 • Couldn’t find a pair of shoes he wanted
at his local mall • Selling shoes online • “footwear in the US is a 40 billion dollar
market and 5% is already sold by mail order catalogs”
• ShoeSite.com
Where’d They Go From There?
Great growth throughout the 2000’s • 2000 - $1.6 million • 2001 - $8.6 million • 2002 - open Kentucky warehouse • 2003 - $70 million, move to Las Vegas • 2008 - $1 billion in revenue • 2009 – bought by Amazon.com
Company Culture
1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun And A Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With
Communication 7. Build a Positive Team and Family Spirit 8. Do More With Less 9. Be Passionate and Determined 10. Be Humble
Company Culture
Fortune’s list of “Best Companies to Work For”
• #26 in 2009
• #15 in 2010
• #6 in 2011
What’s Hot
• Amazon ownership
• Continued growth
• Culture
• Customer Service
Secret Sauce
• Great customer service – “Zappos brand = great service, that just
happens to sell shoes”.
• Awesome corporate culture
Summary
• Integration into Downtown Las Vegas
• Future use of Amazon’s shipping assets
• Apparel industry four times larger than footwear industry
• Multi-billion dollar business