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Millenials?Who are
Millenials: 1977 - 1990
Millenials: 1977 - 1990X Generation: 1963 - 1976
Baby boomers: 1942 - 1962
Z Generation: 1991 - Today
Millenials?Who are
Millenials are an enigma.
Millenials are unique,not a homogeneous cohort.
Millenials are alwaysflowing.
Millenials are a moving target.
Millenials are silent(but only in physical world).
Millenials are invisible.
Millenials are
Millenials are visual.
Millenials are social.
Millenials love relationships.
Millenials are connectors.
Millenials think high-speed Internet isalmost like air.
Millenials are prosumers.
Millenials are their own channel.
Millenials love sharing.
Millenials are co-creative.
Millenials are likely to participate intoyour marketing.
Millenials are good citizens.
Millenials support for a good cause
Millenials support for a good cause
but will sacrifice theirbeliefs for a good deal.
Millenials are notloyals.
But if you rewardthem, they’ll seek youout.
Millenials know?What do
Millenials know what they want to do now.
Millenials don’t knowwhat to do next. And they don’t care.
Millenials makequick decisions.
Millenials need peer affirmationbefore making decisions.
Millenials want?What do
Millenials want to learn.
Millenials like?What do
Millenials like experiences, notpossessions.
Millenials are more likely to spendmoney on experiences than products.
Millenials are not collectors.
Millenials love stories.
Millenials love…But above many other things
Millenials love travelling.
Millenials travel a lot.
Millenials: Long-termtravellers(avg. 58 days)
Millenials: 20% of total internationaltravellers
2014: 190 Million
Millenials: 20% of total internationaltravellers
2020: 300 Million
Millenials: Spend 50 € /day
Millenials: Spain is 3rd mostvisited destination
Millenials: Spain is 3rd mostvisited destination
32% stay at hostels
Millenials think “interesting” is more important than “comfort”.
Millenials never travel alone.
Millenials want to be locals.
Millenials don’t trust you.
Millenials don’t trust you. But they do trust peers.
Wow…
Where do westart?