Olivier KargMax Keetman

Denise van der MeerRafaël Todorovici

Felicia Peerenboom

BACK GROUND

Direct seller of cosmetics and beauty products

Leader in Fragrances Toiletries Global cosmetics

HAZEL’S PERCENTAGE OF COMPANYS SALES BY KEY SECTORS

Sun careSkin careFragrancesMen's grooming productsColours CosmeticsHair Care

PROBLEMS

Sales begun to delince Door-to-door products Teenagers and young women Annual sales growth < 1.5 %

New CEO Strategic Vision New product New advertisement New logo

SOLUTION

NEW PRODUCT Swagg-on!

5 Variants

Fair Medium Olive Brown Black

NEW LOGO

• Attractive for teenagers and young women• New reputation• Related to our new product : Swag-on

MISSION STATEMENT

‘With this new line of products, Hazel will become one of the lead cosmetics companies worldwide. Products will be innovative and extensively researched. Our companies image will be one appealing to young people, who are willing to spend some money on cosmetics.’

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