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Artificial IntelligenceIn Your eCommerce Email Marketing
Integrate
It’s still an effective
method to generate
and nurture leads.
With the help of A.I.,
email marketing has
become even more
likable.
It has opened many
opportunities for
eCommerce businesses.
30% of existing British
jobs are liable to
automation by
2030
- PwC Advisory
$46 billion will be the
worth of A.I.
global market by
2022
- International Data Corporation (IDC)
A.I and eCommerce
Also Explore: Top 2017 A.I. Driven Website Design Tools For
eCommerce Business Marketing
85% of customer touch
points will be
managed by bots
by 2020
- Gartner
70% of US millennials
prefer a retailer
using A.I.
technology
- Sonar Walter Thompson research
Nifty ways to integrate A.I.
in your email marketing
1Personalized Product Recommendation
Also Explore: Hyper Realistic Digital Marketing Trends For 2017
Deep learning algorithms study
customer behavior and help marketers
target the right customers at the right
time with the right product
recommendations.
Improves click through rate
Increases customer engagement
Tool: Boomtrain
2Hyperpersonalized Market Segmentation
A.I. algorithms identify the key
segmentations in your data so you can
send tailored emails with customized
messages important to the niche.
Escalates open rate percentage
Improves customer conversion
Automatic optimization software use
algorithms to generate attractive subject
lines, make click worthy call-to-actions
and correspond with customers in a
human-sounding way.
4Execution of Marketing Campaigns
Also Explore: The Financial Shift Towards Digital Marketing In Retail
A.I. collects customer interaction data,
segment market and identifies keywords
using predictive algorithms to execute
an automated digital marketing
campaign.
Accelerates path to revenue
Reduces operational costs
Tool: Albert
A.I. is used to make predictions to
optimize email marketing for active
developments. Machine learning bots do
big data and graph analysis, and testing
to define the next steps.
Boosts subscriptions
Improves relevant CTR
Tool: Optimail, Salesforce's Einstein
Robo writers and neural networks assist
marketers with customer services by
offering one-click response based on its
evaluation of sender’s writing styles and
tones.
Handles inessential emails
Reduces time spent on replying
Tool: Google’s Smart Reply, Zendesk’s Automatic Answers, Persado
Machine learning technology delays
suspicious emails to perform rigorous
spam analysis and identify dangerous
URLs to protect users’ data.
Reduces spam by over 90%
Prevents polymorphic malware
Tool: Gmail
An A.I. assistant is added to your email
software to help you write accurate and
customized emails based on real-time
analysis of politeness, positivity, length
and subjectivity etc.
Increases response rate
Personalizes email for receiver
Tool: Boomerang’s Respondable
With natural language processing A.I.
tool helps coordinate meetings and
appointments, manage your online
calendar, set up timings and sends
invites to recipients.
Lessens effort
Organizes communications
Tool: Clara, x.ai Amy
Email experience management tools,
infused with A.I. are used to assess
customer engagement across all devices
such as smart phones to help you create
a smart campaign.
Optimize campaigns for mobile
Boost click through rate
Tool: Sitecore
How are you using
A.I. for your email
marketing?
http://www.logodesignguru.com