10 Nifty Ways to Integrate Artificial Intelligence in Your eCommerce Email Marketing

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  • Artificial IntelligenceIn Your eCommerce Email Marketing

    Integrate

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • Email marketing

    is not dead!

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • Its still an effective

    method to generate

    and nurture leads.

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • With the help of A.I.,

    email marketing has

    become even more

    likable.

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • It has opened many

    opportunities for

    eCommerce businesses.

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  • A.I. Industry

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  • 30% of existing British

    jobs are liable to

    automation by

    2030

    - PwC Advisory

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  • $46 billion will be the

    worth of A.I.

    global market by

    2022

    - International Data Corporation (IDC)

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  • A.I and eCommerce

    Also Explore: Top 2017 A.I. Driven Website Design Tools For

    eCommerce Business Marketing

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/http://blog.logodesignguru.com/ai-website-design-tools-ecommerce-business-marketing/

  • 85% of customer touch

    points will be

    managed by bots

    by 2020

    - Gartner

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • 70% of US millennials

    prefer a retailer

    using A.I.

    technology

    - Sonar Walter Thompson research

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • Nifty ways to integrate A.I.

    in your email marketing

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  • 1Personalized Product Recommendation

    Also Explore: Hyper Realistic Digital Marketing Trends For 2017

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  • Deep learning algorithms study

    customer behavior and help marketers

    target the right customers at the right

    time with the right product

    recommendations.

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • Improves click through rate

    Increases customer engagement

    Tool: Boomtrain

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • 2Hyperpersonalized Market Segmentation

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  • A.I. algorithms identify the key

    segmentations in your data so you can

    send tailored emails with customized

    messages important to the niche.

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  • Escalates open rate percentage

    Improves customer conversion

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  • 3Humanized Email Marketing Language

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  • Automatic optimization software use

    algorithms to generate attractive subject

    lines, make click worthy call-to-actions

    and correspond with customers in a

    human-sounding way.

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  • Drives buyers responses

    Enhances customer service

    Tool: Phrasee Pheelings

  • 4Execution of Marketing Campaigns

    Also Explore: The Financial Shift Towards Digital Marketing In Retail

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/http://blog.logodesignguru.com/financial-shift-towards-digital-marketing-in-retail/

  • A.I. collects customer interaction data,

    segment market and identifies keywords

    using predictive algorithms to execute

    an automated digital marketing

    campaign.

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • Accelerates path to revenue

    Reduces operational costs

    Tool: Albert

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • 5Predictive Data Analytics

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  • A.I. is used to make predictions to

    optimize email marketing for active

    developments. Machine learning bots do

    big data and graph analysis, and testing

    to define the next steps.

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  • Boosts subscriptions

    Improves relevant CTR

    Tool: Optimail, Salesforce's Einstein

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • 6Automatic Email Response

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  • Robo writers and neural networks assist

    marketers with customer services by

    offering one-click response based on its

    evaluation of senders writing styles and

    tones.

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • Handles inessential emails

    Reduces time spent on replying

    Tool: Googles Smart Reply, Zendesks Automatic Answers, Persado

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • 7Combat Email Phishing and Fraud

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  • Machine learning technology delays

    suspicious emails to perform rigorous

    spam analysis and identify dangerous

    URLs to protect users data.

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  • Reduces spam by over 90%

    Prevents polymorphic malware

    Tool: Gmail

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • 8Construct Better Emails

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  • An A.I. assistant is added to your email

    software to help you write accurate and

    customized emails based on real-time

    analysis of politeness, positivity, length

    and subjectivity etc.

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • Increases response rate

    Personalizes email for receiver

    Tool: Boomerangs Respondable

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • 9Schedule Meetings in Calendar

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • With natural language processing A.I.

    tool helps coordinate meetings and

    appointments, manage your online

    calendar, set up timings and sends

    invites to recipients.

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • Lessens effort

    Organizes communications

    Tool: Clara, x.ai Amy

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • 10Optimize Email Campaigns

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  • Email experience management tools,

    infused with A.I. are used to assess

    customer engagement across all devices

    such as smart phones to help you create

    a smart campaign.

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • Optimize campaigns for mobile

    Boost click through rate

    Tool: Sitecore

    http://blog.logodesignguru.com/http://blog.logodesignguru.com/

  • How are you using

    A.I. for your email

    marketing?

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