10 things not to say to your CMO

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    16-Apr-2017

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  • 10 things not to say to your CMO

    From the Marketing Nation Summit (Las Vegas)

    May 11th, 2016

    Based on Bryan Semples talk

  • 2

    + 7500 attendees

    + 100 latest marketing trends talks

    Will Smith, Alison Levine,

    Gary Briggs,

    1 2 3

  • 3

    # 1

    Happy Friday

    What the CMO hears:

    I dont like working here and I cant wait for the weekend

  • 4

    # 2

    The event was great

    What the CMO hears:

    I ordered chairs, sat behind a table and took badge swipes

    handing out $10 goodies

  • 5

    # 3

    Happy Monday

    (sarcastic)

    What the CMO hears:

    My happy weekend is gone and now I am back working for

    you L

  • 6

    # 4

    Lets brainstorm on

    that

    What the CMO hears:I dont want to work on this, so I am going to lock you in a room for an hour and make you do it

    for me.

  • 7

    # 5

    Dont worry

    What the CMO hears:

    You should worry

  • 8

    # 6

    I am in charge of strategy

    What the CMO hears:

    I dont do anything.

  • 9

    # 7

    I am the support for

    project ___

    What the CMO hears:

    See #6

  • 10

    # 8

    In my opinion ___

    What the CMO hears:

    I hope that for once I will see the data that supports this

    opinion

  • 11

    # 9

    I will put something on

    your calendar

    What the CMO hears:

    You just lost an hour

  • 12

    # 10

    Sales isnt ___

    What the CMO hears:

    I have a poor relationship with the people at sales

  • 13

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