10 Ways to Increase Paid Search

Conversion RatesEvan Weber, CEO, Experience Advertising

Retargeting Website Visitors

● Google Adwords Retargeting● Facebook Retargeting● Twitter Retargeting● Youtube Retargeting● Email Opt-in Retargeting● Cart Abandoner Retargeting

Pop-ups to Increase Conversions

● Entry pop-up - offering deal for email● Entry pop-up - enter sweepstakes● Entry pop-up - offering something free● Exit pop-up - offering deal● Exit pop-up - before you go…● See: ExitIntent.io, JustUno

Click to Call

● Getting really big● Google pushing it hard● Use call tracking services● Use on Facebook● Have great salespeople ready● Don’t outsource it

Your Search Ads

● Use call extensions● Insert the keyword on the ad title● Offer a promotion in the ad● Keyword > Ad > Landing page● Click to call - call tracking● A/B test to see which ads convert best

Pro-active Live Chat

● Adds a human touch● Proactively engage with visitors● Target pages for chats● Target users for chats● Offer deals through chat● Be friendly and outgoing

Multi-Variate (A/B) Testing

● Set-up experiments on page elements● Common elements to test: main image,

submit button, logo, main graphic, add to cart, product photo size, button colors, button text.

● Optimizely.com, Convert.com

Trust and Security

Referrals and Sharing

● Use widgets for referring● Be referable● Have sharing options everywhere● Reward for referring - lower CPA● Advertise your referral program to your

customers on Facebook. Email them too.

Customer Reviews

● 90% of online purchasers read a review● Gather them everywhere● Display them everywhere● Share them and boost them● Video Testimonials

Incentivize and Monetize

● Motivate buying with incentives● Upsell in the cart● Have an offer for your Thank You page● Have a strategy to increase LTV● Have great follow-up emails● Market offers and products regularly

Thank you for attending!

Evan Weber, CEOExperience Advertising, Inc.

evan@experienceadvertising.com@experienceads