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Mobile devices usage is increasing fast, resulting in more consumers searching for products and service on their smartphones. Here are 5 ways to increase mobile conversion rates for mobile marketing campaigns.
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TOP 5 Ways To Improve Mobile Marketing Campaign Conversion
Rates
What is Mobile?
Mobile Mindset Mobile Consumers are
looking for:���
- Quick-Vital-Information - Convenience - Deals/Offers/Coupons - Peer Endorsements - Instant Gratification
Define Conversion Top KPIs��� - Click to Call - Click to LP - Email and Newsletter Signup - Social Interaction - Peer Endorsements
1. Define Your Audience
2. Get In Front of Them ��������� Mobile Web
vs. In App
Mobile Paid Search
Mobile Paid Search Landscape
- 85% of Queries on Google Have Sponsored��� Search Results - 52% of Mobile Searches Complete An Action - Ad Call Extensions drives 40M+ Phone Calls per Month - No Phone Numbers = LOST BU$INE$$
Mobile Paid Search Landscape - Average CTR on Desktop Search ranges 1-5% - Average CTR on Mobile Search is 6-8% w Click to ��� Call Action
Mobile GeoTargeting���������
IPhone vs. Android ���
DEVICE TARGETING
3. TELL THEM...
What you want them to do!
Tap Here Touch This Like This
Share This Book Now
Touch to Call Book On Mobile Only from Mobile Special Mobile Deals Mobile Exclusive Offer(s) Easily Book From Your Mobile Device
CLick To Call (CTR)
responsive email
���������
4. Create A Seamless Experience
Click to Call Buttons���������
CTC too Small
Where’s my 15%?
5. Ongoing cro���������
- Bid/Position Adjustments - Day Parting - Test Offers/Flash sales - Refine Location Targeting - - Test CTAs & LPs ���
For more information on Hotel Marketing for Mobile consumers visit us at Tambourine.com