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Stage 2 of 100mph's process - Developing Brand Identity from Social Insights developed in Stage 1
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Stage Two: Strategic Digital Marketing Activation
Proactively evolving marketing efforts toward stated audience concerns, you can
strategically & proactively influence them.
Customer Needs
Customer Media Habits
To enable you to adapt to the new media landscape, we carefully consider your audience.
Digital Brand Approach
We develop your Digital Identity
Social Listening Insights Competitive Audit
Stakeholder Interviews Brand Analysis
Digital Identity
..by combining listening outputs with deep research and analysis of brand objectives.
Easily Mimicked“____ delivers a quality experience at a fair price”
“____ is the right brand for me because they reflect who I am”
Unique and personal
Current Orientation:
Future Orientation:
to
Shifting to a deeper stakeholder orientation:
This approach leverages your brand’s assets to connect with stakeholders in a more meaningful way.
With this new differentiating identity, we develop a strategy that addresses specific business objectives.
Digital Identity
Awareness Retention Conversion
Content Strategy
Digital Programs
We uncover the path, develop the content, & build the brand assets that meet audience needs.
Customer Education Path:
Brand Marketing Opportunities:
Join Groups
Content Ranking
Search Results
Problem Product
Service
Search
Social
Inquiry
Content Posted / Shared
Brand Site: • Relevant Content • Landing Pages • Assets
Problem
Service
Inquiry
Search Results
Sponsored Content
Content Ranking
Display Ad
SMO
Social Ads
Join Groups
Forum Answers
Content Posted / Shared
SEO & SEM
Product
will take this precise marketing strategy and apply it expertly through program execution.
Content Strategy
Digital Programs
๏ Describes how content will support each business objective
๏ Identifies content themes for each channel (e.g., website vs. social media site)
๏ Identifies content to be developed for each channel
๏ Lead creative brainstorming sessions to create marketing ideas that align with content strategy
๏ Develop ideas into full programs across multiple channels
๏ Develop creative executions to support programs ๏ Project manage and execute programs
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