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THE RIGHT APPROACH TO TALENT WILL MAKE OR BREAK YOUR BUSINESS
Have the right talent
Educate, educate, educate
Recruit your target
Partners
MEDIA THAT WORKS, WORKS BETTER TOGETHER
Set clear accountable KPI’s Invest in research
Content / Context 70% 20% 10%
IT’S ABOUT ACCESS TO THE RIGHT DATA & TECHNOLOGY
No data
Big data
Smart data
Beat the “arm’s race”
Future of data