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The world has formed a giant network where everyone now has access to anyone and
everything. There are almost no barriers to publishing or
consuming information at any scale.
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To date, much of the conversation around social media has been focused on
marketing – the process of loading the sales funnel at the top end
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The new customer is super-busy, super-mobile and super-connected.
Simplicity
MARKS http://www.socialsellingu.com/sites/default/files/social_selling_ebook.pdf
They have a need, they have a timeframe for purchase,
they even have budget.
Simplicity
MARKS http://www.socialsellingu.com/sites/default/files/social_selling_ebook.pdf
SimplicityMARKS
Iulian Padurariu
Programe de loialitate mai
bune
40%
Existenta review-urilor
online
33%
Mai multe review-uri
online
28%
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Harvard Business Review Noiembrie 2011 Social Strategies that Work
Puţțină teorie / SURSA
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Va ajuta la rezolvarea unei provocări sociale care nu poate fi abordată cu ușurinţță pe cont propriu?
Va genera un “efect de reţțea” cu privire la resursele folosite?
SOCIAL TEST
PLATFORMA
Nike’s mission was: “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”
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Puţțină teorie: THE DRAGON FLY EFFECT
The Dragonfly Effect - Small Acts Create Big Change
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Iulian Padurariu
Puţțină teorie: THE DRAGON FLY EFFECT
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Iulian Padurariu
People connect with other people, so make sure you focus on the real-life characters in your story
“
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Iulian Padurariu
By incorporating moments of vulnerability or doubt, you create empathy and lend authenticity to the story
“
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