Cultivating Relationships with the Right Customers

Without customers,you don’t have a business

But not all customers are profitable!

Top 20% of customers account for 80% of revenue

The aim is to build long term relationships

Take regular feedback

CRM focuses on the customer’s ‘touch points’

The first step is to make the brand relevant to the customer

Target customers with their permission

One-on-one marketing to exclusive customers

Empower the

Customer

Take regular feedback

Reward Loyalty

Only 5% complain if 25% are dissatisfied

Redressal of their complaints is of paramount importance

Create ties with other

trusted brands

Win back customers

Thank YouCreated by Ashutosh Rungta, IIT Roorkee, during an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com

References:All images have been taken from Google image search and do not violate any copyrights.