Upload
sagar-s-t
View
17
Download
1
Tags:
Embed Size (px)
Citation preview
PRODUCT-MIX PRICING:
PRODUCT MIX
PRICING
PRODUCT-LINE
PRICING
OPTIONAL-FEATURE PRICING
CAPTIVE-PRODUCT PRICING
TWO-PART
PRICING
BY-PRODUCT PRICING
PRODUCT BUNDLING
PRICING
PRODUCT-MIX PRICING:
1. PRODUCT-LINE
PRICING :
COMPANIES DEVELOP
PRODUCT LINES AND INTRODUCE
PRICE STEPS
PRODUCT-MIX PRICING:
2. OPTIONAL-FEATURE
PRICING :
COMPANIES WILL OFFER
OPTIONAL PRODUCTS, FEATURES
AND SERVICES ALONG WITH
THEIR MAIN PRODUCT
PRODUCT-MIX PRICING:
3. CAPTIVE-PRODUCT
PRICING:
SOME PRODUCTS REQUIRE THE USE
OF ANCILLARY PRODUCTS OR CAPTIVE
PRODUCTS
PRODUCT-MIX PRICING:
4. TWO-PART PRICING :
COMPANIES OFFER FIXED FEE PLUS VARIABLE
USAGE FEE
EXAMPLE: TELEPHONE USERS PAY A
MINIMUM MONTHLY FEE PLUS CHARGES FOR
THE CALLS BEYOND A CERTAIN AREA