4 Simple Strategies to

Improve Fundraising Results

In 2014

See us at the NEAHP Annual Educational Conference

Sunday & Monday March 9th and 10th

NEPS DigitalA Division of New England Professional Systems Inc.

Threats Part 1 of 4 Fundraising has become more competitive

Digital media has created uncertainty

The healthcare remuneration model has been compromised; foundations are under increased pressure to perform

Threats Part 2 of 4

Opportunities to increase fundraising returns are abundant, however they’re usually reserved for organizations that developed some new fangled strategy that’s not easy to replicate

Threats Part 3 of 4 Remember when the digital highway used to looked like this:

For goodness sakes; who’s got the time for this?

Now the digital highway looks like this:

Threats Part 4 of 4 Old communications tactics no longer

perform like they used to…

New approach strategies are required

Before attempting to detangle the digital highway a simplified approach to adopting new opportunities is in order

Here are our four simple steps

to improving Foundation performance in 2014

Strategy # 1

Optimize your direct mail with a digital response option - you’ll be surprised over the number of people that will opt for the digital response choice, and the “functional flexibility” you can gain

Strategy # 2

Apply a slight tweak to your social media strategy - change your angle of communication from outbound to inbound, apply “Marketing 3.0” techniques to your approach

Strategy # 3

Double the size of your donor base - use our digital immigrant tutorial tools (They’re effective and easy to apply)

Strategy # 4

Begin to plot a mobile strategy- within 2-3 years it will become one of your top two revenue channels

NEPS DigitalUn-complicating the digital highway - starting with the low hanging fruit first