4 Ways to Make Snapchat Work for Your Brand

Hugh Benjamin | Marketing Consultant

New social media channels come and go.

Finding out which ones will last and which will crash and burn can be tiring.

Sometimes, sitting back and waiting to watch trends is key.

And one social media platform with an upward trend is Snapchat.

Even so, a lot of brands are still wary of this quirky app, simply because they’re unsure of how to approach it.

It’s the ideal platform if you’re targeting 18-34 year olds.

If you’re worried that your campaign will flop, then keep the following tips in mind.

Grant viewers behind-the-scenes access to your business.

Show them around the office, warehouse or wherever it is your products or services are created/performed.

Give viewers private content that only followers of your Snapchat can access.

This will help bring more followers, especially if the content is high value.

Show sneak peaks of your up and coming products.

Consumers love being the first to know and it’ll help build anticipation.

Give away exclusive deals to your audience.

Share coupon codes they can use to get discounts on your products or services. www.askhughbenjamin.com/ www.linkedin.com/in/hughbenjamin www.twitter.com/hughbenjamin www.facebook.com/hughbenjamin.hb