How to Use

News Quotes

in your Content

Marketing Campaigns

5 Easy Steps

1. Know your audience

What do they care about?

What topics will interest them?

How to know your audienceSome tips…

Take notes from your competitorsWhat do they post on their blog or Twitter?

Try using Google TrendsFor geographically defined audiences

Do case studies with LinkedInLook at what people in your target audience are

sharing, posting, or commenting on.

2. Find impactful news

quotes

Quotes are not writing - they are alive.

They ring with the voice of the author.

www.STORYZY.com

1000s of mew quotes

Indexed topically

Everyday

3. Define a medium

Image, video, text, or something else?

The sky is the limit!

Some useful tools

For imagesRecite

Quotescover

Pixteller

For videos / slideshowsAnimoto

Kizoa

Stupeflix

Photoshow

Different audiences will have different

platform preferences….

4. Choose the right

platform

Read up on

social media

user demographics

User demographics vary significantly by…

AGE

GENDER

EDUCATION LEVEL

OCCUPATION

etc…

5. Share SHARE share!

Cross post as much as possible…

You goal should be to post everyday!

How to Use News Quotes

in your

Content Marketing Campaigns

5 Steps:

1. Know your audience

2. Find impactful quotes

3. Define a medium

4. Choose the Right Platform

5. Share SHARE share!

Brought to you by

Storyzy.com