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GETTING FOUND!
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of franchise brands provide local sites
66%
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Source: FranConnect
LOCAL SITES TAKEAWAYS
• Have local sites• Make them mobile friendly
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of mobile searchers call a business directly from Google Search
Source: SiteWit
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GOOGLE MY BUSINESS BENEFITS
• It’s FREE! • Quick and easy registration process
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of franchise brands have optimized Google listings
16%
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GOOGLE MY BUSINESS
Which franchise brand has great examples of optimized Google My Business Pages?
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Accurate Contact Information Consistent Brand FeelSocial Reviews
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GOOGLE MY BUSINESS TAKEAWAYS
• Always Have a Google My Business Listing
• Make Sure it’s Optimized
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GOOGLE MY BUSINESS TAKEAWAYS
• Always Have a Google My Business Listing
• Make Sure it’s Optimized:– No Duplicate Location– Contact Info is Correct (phone, address,
etc.)– Include Your Keywords
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of online experiences begin with a search engine.
Source: ImFORZA
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Businesses make an average of $2 in revenue for every $1 they spend on AdWords. Source: SiteWit
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PAID SEARCH TAKEAWAYS
• Follow Keyword Best Practices– Use Location and Vertical
(i.e. “Coffee, Minneapolis, etc.”)
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PAID SEARCH TAKEAWAYS
• Franchisors and Franchisees Work Together– Connect to discuss best practices for
locations
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Monthly active users
Facebook has
Source: Facebook.com
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PROPECTIVE CUSTOMERS
• Use Your “Perfect Customer” Demographics– Location– Gender– Interests– And More!
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EXISTING CUSTOMERS
• Target Facebook users who have “liked” you.
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EXISTING CUSTOMERS
• Email Targeting – Upload your email list to Facebook and
find matching customers!
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There are 3.2 billion likes and comments every day, around the world
Source: Facebook.com
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FACEBOOK ADS TAKEAWAYS
• Budget Friendly• Connect about Best Practices • Test Them Out!
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million active listeners on Pandora
Source: Pandora News Release, Feb. 2015
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PANDORA BENEFITS
• Pandora is a Unique Multi-Sensory Chanel– Audio + Visual + Video
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PANDORA BENEFITS
• Perfect Integrated Marketing Option!
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PANDORA BENEFITS
• Perfect Integrated Marketing Option!– Easy to Link to other Channels:
• Facebook• Local Sites• You Tube• Etc.
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PANDORA TAKEAWAYS
• Great for Driving Awareness– Use for BIG Announcements– Grand Openings– Promotional Events
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When reached with Facebook ads, email openers were 22% more likely to purchase
Source: Salesforce Marketing Cloud 2015
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Facebook ads extended email reach by
Source: Salesforce Marketing Cloud 2015
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EMAIL BENEFITS
• Amplify the Power of Email by Combining with Other Channels:– Facebook Ads– Direct Mail
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EMAIL TAKEAWAYS
• Use Best Practices for Email Marketing– Good Opt-in Process & CAN-SPAM
Compliant– Relevant & Personalized
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Nearly one-third of email recipients open email based on subject line alone
Source: ExpressPigeon
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GET THE INFOGRAPHIC:KA-POW! 6 DIGITAL MARKETING SUPERPOWERSFOR YOUR FRANCHISE
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WATCH THE VIDEO:
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Bluewater Inc.
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@BluewaterBrand
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