80 Great Marketing Ideas for 2016

AROUND THE WORLD IN

80 MARKETING

IDEAS 2016

ASIA

PACIFIC

AROUND THE WORLD IN

80 MARKETING

IDEAS 2016

1 Asia Pacific

COCA COLA India

How to become a 'local' brand even if you're a multinational

LIFEBUOY India

Use emotions to change behaviours

2 Asia Pacific

UNILEVER India

How to reach consumers without access to TV and internet

3 Asia Pacific

NTT DOCOMO Japan

How to upgrade your image from an old fashioned company to young and fun

4 Asia Pacific

PEPSI China

Adding a people purpose to your brand to connect emotionally with your audience

5 Asia Pacific

SAMSUNG South Korea

Meaningful brand activation

6 Asia Pacific

STARHUB Singapore

Attract customers by enabling them to do good

7 Asia Pacific

OPTUS Australia

How innovative technology can help you prove the power of your product

8 Asia Pacific

RADIANT Australia

Turn a product demonstration into entertaining branded content

Asia Pacific

HEINEKEN Taiwan

Engaging branded content to claim a positioning

10 Asia Pacific

ALZHEIMER’S New Zealand

Think creatively about how to symbolise what matters most to your audience

11 Asia Pacific

AUSSIE FARMERS DIRECT Australia

Cut through the distributors to sell directly and better

12 Asia Pacific

BAIDU CHOPSTICKS China

Apply technology to everyday tasks to make everyday life better

13 Asia Pacific

DISNEY ENGLISH SCHOOLS China

Connect with a more powerful brand to help your business grow faster and further

14 Asia Pacific

GOGORO SCOOTERS Taiwan

Take a concept like Tesla, then apply it to a different category

15 Asia Pacific

HAIER CODA China

Constantly look to make things smaller, easier, and more mobile

16 Asia Pacific

LUCKY IRON FISH Vietnam

Sometimes physical, traditional solutions are the most inspiring

17 Asia Pacific

MOA BEER New Zealand

Find new reasons for your customers to use your product

18 Asia Pacific

FRANK BY OCBC Singapore

Connect with young people by delivering products in new ways

19 Asia Pacific

XIAOMI MIBAND China

Engage people through health and fitness, and big data to make it personal

20 Asia Pacific

MIDDLE

EAST AND AFRICA

AROUND THE WORLD IN

80 MARKETING

IDEAS 2016

KEMPINSKI Dubai

Find the overlap between your brand message and what your audience is interested in

Middle East and Africa

1

BAHEYA HOSPITAL Egypt

How to break through the clutter of charity ads on television


2


VLISCO Ghana

Create brand ambassadors by playing a role in society

3

STOP THE SHOP Lebanon

Use earned media power to change attitudes and behaviours


4

SURESLIM South Africa

Disruption, temptation, contradiction, reverse psychology.


5

AXE Egypt

How to use a new product packaging to engage with your audience


6

PROCTOR & GAMBLE South Africa

Creating a purpose for your brand


7

UBCI Tunisia

Involve your customers in your cause


8

ETISALAT UAE

How to launch an app in the offline world


9

GUINESS Africa

Using cultural heritage to connect with your local audience


10

FARM FROM A BOX Ethiopia

Creating complete solutions for people who need them most


11

KULULA AIRLINES South Africa

Engaging consumers through humour in a serious world


12

COCA COLA & BT GLOBAL Nigeria

Partnering to add value to your proposition and distribution channel


13

KEEPOD Israel

Making things as simple and easy as possible for consumers


14

RATHAKA South Africa

Turning waste products into more innovative useful products, and making them cool


15

LORNAH SPORTSWEAR Kenya

Design that use local culture and heritage, and personalities


16

UN SHARE A MEAL Syria

Engaging people in easy ways, to make a difference in seconds.


17

MELLOW CABS South Africa

Redesigning traditional products in more modern ways


18

SHIKUN & BINUI Israel

Demonstrating industrial benefits in more human ways


19

WALK FOR WATER Sudan

Taking your cause to a global audience though extreme action


20

EUROPE

AROUND THE WORLD IN

80 MARKETING

IDEAS 2016

1 Europe

BJORN BORG Sweden

How to reach a 18–25 year target audience

GERMAN WINGS & SKYPE Germany

Using technology and data to target individuals with a tailor made promotion

2 Europe

POSTNL Netherlands

How to connect with millennials in a non-digital way

3 Europe

INTERMARCHE France

Create a new category by anticipating societal debate

4 Europe

CANON Denmark

Regain relevance for tech-savvy consumers

5 Europe

L’OREAL France

If there is too much choice… people often stay with what they know.

6 Europe

VOLVO UK

Justify your brand values to a new target audience

7 Europe

EXIT DEUTSCHLAND Germany

How to apply creative thinking to tackle extremism

8 Europe

MEDIA MARKT Germany

Live branded content across all media channels to activate new and existing customers

9 Europe

LEGO UK

A dual campaign to launch a movie using the communication power of other brands

10 Europe

AIRBUS France

Constantly looking for better solutions unlimited by perceived limits.

11 Europe

RAPHA CYCLE CLUBS UK

Build a brand as a community of people who share a passion.

12 Europe

BREWDOG BEER UK

Have an attitude … Be challenging. Be outrageous. Be different.

13 Europe

DISMALAND BY BANKSY UK

Be counter-intuitive … be the opposite of everyone else.

14 Europe

EGOBOOST BY SUPERMOOD Finland

Combine categories, bringing together ideas to do better

15 Europe

HONDA UK

Show how people are real, their professional and non-professional sides.

16 Europe

IKEA Sweden

Create a competition that engages people in ideas and collaboration

17 Europe

ONE FINE STAY UK

Take an existing successful concept, and then do it better

18 Europe

RASPBERRY PI MAKER CLUBS UK

Create clubs for your customers to use your product together

19 Europe

RED BULL BREAK DANCE Italy

Don’t sell your product sell your brand, connected to a bigger idea.

20 Europe

THE

AMERICAS

AROUND THE WORLD IN

80 MARKETING

IDEAS 2016

1 The Americas

AMERICAN GREETINGS USA

Using Mother's Day to reconnect consumers to your brand

BURGER KING USA

How to create cultural impact and be part of the conversation

2 The Americas

ALLSTATE INSURANCE USA

Use a non-traditional way to engage new customers for a low involvement product

3 The Americas

MCDONALD’S USA

Create a way to amplify brand positivity

4 The Americas

SOL DE JANIERO Brazil

Define a purpose for your brand and create impact

5 The Americas

SPORT CLUB DO RECIFE Brazil

Create emotional branded content to spark the conversation around a difficult theme

6 The Americas

MINISTRY OF DEFENCE Colombia

Use creativity to end conflict

7 The Americas

SAMSUNG Argentina

Change the brand perception from cold and technologic to a brand that cares

8 The Americas

NIVEA Brazil

Create an emotional connection with your target audience

9 The Americas

GEICO USA

Turn the most annoying media into something fun and link it to your brand

10 The Americas

AMAZON PRIME AIR USA

Communicating future ideas and innovations to engage customers today.

11 The Americas

BOLTHOUSE FARMS USA

Making boring things more interesting – like healthy food more fun.

12 The Americas

AMERICAN EXPRESS USA

Creating a movement where all your distributors support you

13 The Americas

BROOKLYN SUPERHERO SUPPLY CO. USA

Creating science-fiction brands to sell normal products

14 The Americas

FEDERAL EXPRESS Brazil

Communicating in clear and simple ways

15 The Americas

GOOGLE USA

Combining high tech with low tech to make things interesting and affordable

16 The Americas

JOHNNY CUPCAKES USA

Packaging your product like something else, and selling it differently

17 The Americas

LULULEMON YOGA BEER USA

Reaching out to a new audience, with a different motivation, for your product

18 The Americas

SAVE THE CHILDREN Mexico

Addressing big issues in bold and direct ways to gain more attention

19 The Americas

VIRGIN AMERICA USA

Sit up and listen. Don’t communicate the way everybody else does.

20 The Americas

AROUND THE WORLD IN

80 MARKETING

IDEAS 2016 Around the world in 80 Marketing Ideas was developed as a crowd-sourced “treasure hunt” by the global marketing community, and then brought to life in a two-day event in Istanbul. Find out more about each marketing idea at www.theGeniusWorks.com With special thanks to Anouk Pappers, Maarten Shaeffer, Tanyer Sonmezer, Maya Gamilidi, HRH Princess Basmah Bint Saud, Alex Hunter and Kaiser Kuo. For speaking keynotes and workshops contact [email protected]