9 stats/quotes that provereferral software speeds up your sales pipeline
Companies that areOptimizing the marketing/sales relationship grow revenue32% fasterthan companies that do not. As a result the most competitive sales teams are enabled by marketing, and the most competitive marketing teams are completely in sync with sales. (Aberdeen, In Marketing/Sales Alignment 2016: Who is Agile Enough to Win?)
Pipeline acceleration strategies benefit from quicker sales cycles. Advocacy can help improve overall productivity for the sales force, enabling a much more efficient sales selling environment and helping sales close more deals, which is what they want to do. (Bob Peterson, Senior Research Director, SiriusDecisions,How to Climb to Smarketing Success)
By implementing technology that empowers a 360 degree customer view there was, 13.2% average year-over-year decrease in (improvement in) the average sales cycle time,vs. 1.0% and 1.9% respective increase in (worsening of) sales cycles for Industry Average and Laggard respondents. (Velocify, How Best-in-Class Sales Teams Convert More Leads)
Referral leads convert faster and more often than leads from other sources.(2016 SiriusDecisions Summit,Customer Advocacy: Its Impact on Demand Creation, referring to ADP case study)
Partnership relationship/channel management technology users report a lead acceptance rate that increased by
year-over-year compared to a decrease of 0.1% by non-users decrease.
(Aberdeen, Sales Effectiveness 2015: How in the world are we going to hit our number?)
Customer advocacy can support demand generation by increasing the velocity of identified deals. (Bob Peterson, Senior Research Director, SiriusDecisions,How to Climb to Smarketing Success)
Referral deals move faster through the pipeline. (Bob Peterson, Senior Research Director, SiriusDecisions,How to Climb to Smarketing Success).
Partnership relationship/channel management technology users report reps achieving their quota increases by
compared to 0.4% of non-users.(Aberdeen, Sales Effectiveness 2015: How in the world are we going to hit our number?)
Advocacy content that helps the buyer answer questions throughout the buying cycle also helps to reduce the time spent in each stage of the process. (2016 SiriusDecisions Summit,Customer Advocacy: Its Impact on Demand Creation)
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