1.1

Overview

1.2

Goal

1.3

Course of Action

1.1 OVERVIEW

When a person arrives in a new city its situation is like a “deer caught in headlights”. So We have developed an android app “CityExpert” to cater the needs of our target customers . Henceforth we describe an intricate Marketing Plan

1.2 GOAL

• To generate worldwide predilection through customer viewership/trial

downloads in the app’s 1st 2 months.

• Aim to achieve more sponsorships and tie-ups with upcoming collaborators

1.3 COURSE OF ACTION

Prepare an exhaustive ,distinctive & innovative Marketing Plan for the App “CityExpert”

FREE

S

ERV

ICES

PR

EMIU

M S

ERV

ICES

2.1 MARKET OVERVIEW

• Young adult in 18-34 – maximum

migration/travelling category

• Travel &Tourism industry generating huge revenues per annum

• Tripadvisor’s quarterly turnout crosses $2 billion per annum

2.2 TARGET CUSTOMERS

7000

TARGET MARKET

Customers

Collaborators

Company

Competitors

Context

VALUE PROPOSITION

Customer Value

Collaborator Value

Company Value

CU

STO

MER

NEE

DS

CUSTOMER PROFILES

Suppliers Communication partners

Channel members

The strategic business unit responsible for -

Key stakeholders –

ECONOMIC

TECHNOLOGICAL

SOCIO-CULTURAL REGULATORY

CONTEXT

4.1 with 3 sub

parts

4.2 with 3 sub

parts

4.3 with 3 sub

parts

TACTICS

Product

Service

Brand

Price Incentives

Communications

Distribution

App develop

ment Marketing

Research on

statistical informati

on

Contacting

brokers , retailers , distributo

rs

Advertisement via various

channels

Generating

returns ; giving

them to collabora

tors ; partnering up with leading

companies in the

field

Over view , goal , Course of action

Market overview , Target customers

Goal – statement

Target market , Value proposition

7 tactics discussed briefly

Infrastructure , processes , schedule

DISCLAIMER Created by Esha Singh , Bits Pilani , during a Marketing Internship by Prof. Sameer

Mathur ,IIM Lucknow