2015 TOUR OF AUSTRALIA
insert photos of Skydive Oz
M Y P U R P O S E H E R E
T O P R O V I D E VA L U E
I H AV E N O A G E N D A
C O M M O N VA R I A B L E S
E V E RY O N E I S S P R E A D T H I N
C O M M O N VA R I A B L E S
M E D I O C R E M A R K E T I N G
W H AT I S T H E S T R AT E G Y ?
I N C R E A S E S I T E T R A F F I C
H I G H E R S I T E T R A F F I C E Q U AT E S T O
H I G H E R C O N V E R S I O N
T H E S T R AT E G Y: I N C R E A S E S I T E T R A F F I C
T H E C E N T E R O F Y O U R B U S I N E S S W O R L D
#APF2016
DIGITAL MARKETING TOOLS
WOMM
SEARCH ADVERTISING
E-MAIL MARKETING SOCIAL MEDIA
CONTENT
Social Media
WOMM CONTENT CREATION
C O M M O N I S S U E S
• Poor Design & UX
• Not optimized for SEO
A WELL-DESIGNED WEBSITE MEANS NOTHING
IF IT’S NOT OPTIMIZED CORRECTLY.
C O M M O N I S S U E S
• Poor Design & UX
• Not optimized for SEO
• Not mobile-friendly
More Than 50% of search is now done on MOBILE.
This number is increasing.
C O M M O N I S S U E S
• Poor Design & UX
• Not optimized for SEO
• Not mobile-friendly
• Impersonal / No Story
C O M M O N I S S U E S
• Poor Design & UX
• Not optimized for SEO
• Not mobile-friendly
• Impersonal / No Story
POOR STRATEGY
▸ Google serves 40,000 search queries per second which equates to 3.5 billion searches per day.
T H E B I G G E S T I S S U E
• EVERYONE KNOWS THEY NEED IT. FEW UNDERSTAND AND HOW IT WORKS
S E O
• NOT KNOWING IF YOUR SEO DEVELOPMENT COMPANIES WERE DOING GOOD WORK
S E O
• GETTING OUTRANKED COSTING YOU MARKET SHARE & MONEY
RANKINGIT’S A MOBILE WORLD
ON A SMALLER SCREEN
B I G G E S T I S S U E I N O Z S K Y D I V E M A R K E T I N G
E V E RY D Z T H AT R A N K E D # 1
O R G A N I C A L LY & I N PA I D S E A R C H WA S T H E
M A R K E T L E A D E R
U N D E R S TA N D I N G S E OHORIZONS ROOM
WEDNESDAY, MAY 18th 1:30pm - 2:15pm
A D W O R D S
• MANY ARE USING IT INCORRECTLY
• WASTING MONEY
A D W O R D S
• POWERFUL PROGRAM
• HIRE A PROFESSIONAL
A D W O R D S
• EVERY DZ CLIENT WE MANAGE ADWORDS FOR SEES A POSITIVE ROI.
E - M A I L M A R K E T I N G
• NO DZ IS UTILIZING THIS AS WELL AS THEY COULD BE
E X C E E D E X P E C TAT I O N S
T O G E T R E V I E W S Y O U M U S T
20 DZ CUSTOMER TOUCH POINTS
Road Signs Parking Lot Check-In Training
Website PhoneSocial Media
JumpsuitsInstructor Videographer Plane
Ascent Free Fall Wait Time for Media
Media Closing
Wait Times Bathrooms Hangar Snack Bar
• TELL STORIES
C O N T E N T C R E AT I O N
T O P 5 M A R K E T I N G M U S T D O ’ S
RIVER ROOM
TODAY 2:45pm - 3:30PM
canva.com
CANVA.com
Social Media
WOMM CONTENT CREATION
FACEBOOK .COM/DROPZONEMARKET ING/