Association for Accounting Marketing Media Kit 2012

Media Contact: Sara Elikerassistant executive director

[email protected]

The Association for Accounting MarketingMedia Resources

15000 Commerce Pkwy, Suite C | Mount Laurel, NJ 08054 | Phone: 856.380.6850 | Fax: 856.439.0525 | www.accountingmarketing.org

ABOUT AAMThe mission of the Association for Accounting Marketing (AAM) is to act as a catalyst for furthering the marketing and sales efforts of our participating firms. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.

Initiated in 1989, the association has more than 800 members representing firms of all sizes, from local firms with two partners, to regional firms with 25 partners and “Big 4” firms with 3,000 partners. They hail from across the globe though most are concentrated in the United States and Canada.

38% Marketing Directors

22% Marketing Managers

22% Marketing Coordinators

6% Managing Partners

6% Chief Marketing Officers

6% Business Development

Membership Demographics*

44% Less than $10 Million

30% Between $10-25 Million

26% Over $25 Million

Annual Revenue for Member Firms

* 52% of members are involved in recommending products/services to their firm; 31% authorize the purchase

AREAS OF THOUGHT LEADERSHIP

Members of our association are well-versed in the following areas:

• Brand development• Marketing best practices• Social media strategy & policy• CRM strategy & implementation• Client surveys• The value of client loyalty• Engaging employees• Developing a communications plan• Conference and trade show marketing• Industry-focused marketing plans• Digital strategy for professional services• Campaign measurement• Successful Intranet development• Integrated marketing communications• Advertising strategy• Strategic philanthropy• Crisis communications• Developing a marketing & sales department


EDUCATION & EVENTS

One powerful benefit of AAM membership is the enhancement of the accounting marketing and practice growth profession through industry-specific events and education.

ANNUAL SUMMITThe annual AAM Summit is an especially popular draw for members, providing the chance to network with each other and with vendors and service providers who support the industry and facilitate growth opportunities for member firms.

The summit offers a tightly structured series of speakers and sessions to provide insights on the issues and challenges facing today’s accounting marketers.

VIRTUAL LEARNINGAAM’s virtual learning series provides regular call-based educational presentations from experienced speakers, conveniently allowing members from the West to East Coast, and everywhere in between, to participate in those learning experiences most beneficial to their firms.

ROUNDTABLE CALLSFinally, AAM roundtable calls take place throughout the year, focusing on a variety of topics at which participating marketing professionals may contribute, thereby providing broad exposure to different perspectives and benefiting all.

PUBLICATIONS

To support AAM’s goal of educating its members, it has two committes that are dedicated to developing top-notch publications.

AAM MINUTEThe AAM Minute is a monthly e-newsletter that provides AAM members, trial members and those individuals who wish to keep up on AAM news with timely, interactive information that impacts accounting marketing and practice growth.

This is the only AAM publication available to non-members.

http://www.accountingmarketing.org/aamminutearchive.asp houses an archive of past issues. Here, you can also view the editorial calendar and join the newsletter’s mailing list.

GROWTH STRATEGIESGrowth Strategies is the quarterly publication that helps AAM members position themselves as thought leaders within their firms by arming them with information they need to help grow their firm. Select articles are available to non-members.

An editorial calendar and sample articles are available at http:www.accountingmarketing.org/trends.asp.

“AAM membership helps me grow my

firm by keeping me informed of the

latest trends and information.”

“The availability of resources, tools, sharing of ideas, networking

opportunities and friendships have been remarkable.”

Brenda Sleeper, BizActions

Hope Cooper, Alexander Thompson Arnold PLCC


ASSOCIATION LEADERSHIP

ASSOCIATION HEADQUARTERS

BOARD OF DIRECTORS


Pete PomilioExecutive Director

Mark BusnyPresidentCBIZ Tofias & Mayer Hoffman McCann PCBoston, MA

Katie TolinVice presidentRea & Associates, Inc.New Philadelphia, OH

Wade ClarkMember-at-largeCarr, Riggs & Ingram, LLCEnterprise, AL

Eric MajchrzakMember-at-largeFreed Maxick & Battaglia, CPAs, PCBuffalo, NY

Kerry Sullivan-LechnerSecretaryAnderson ZurMuehlen & Co. P.C.Helena, MT

Kevin KieferMember-at-largeDeloitteDetroit, MI

Laura SnyderMember-at-largeCrowe Horwath LLPAtlanta, GA

Erin KesericaPresident-electCherry Bekaert & Hollant, L.L.P.Atlanta, GA

Raissa EvansTreasurerPKF TexasHouston, TX

Jack KolmansbergerMember-at-largeHerbein + Company, Inc.Reading, PA

Carrie SteffenMember-at-largeThe Whetstone GroupCedar Rapids, IA

D. Scott MooreImmediate past presidentDixon Hughes Goodman LLPCharlotte, NC

Kristen LewisMember-at-largeEisnerAmper LLPPhiladelphia, PA

Dawn WagenaarMember-at-largeIngenuity Marketing Group, LLCSt. Paul, MN

Sara ElikerAssistant Executive Director