BIG AIESEC ONLINE Implementation Webinar Week THREE:

Educating your LCs

What did we do last week?

Marketing with the OP and

ORS

PUTTING OP/ORS ON YOUR CONVERSION FUNNEL

MANAGED ON OP AND ORSON CAMPUS PROMO

SOCIAL MEDIA

EwA EVENTS

WORD OF MOUTH

WEBSITE

ALLIANCES AND PARTNERSHIPS

Your WEEK 2

ACTION STEPS

GCP of the NETWORK!

AIESEC Finland “Unleashed” their Big AIESEC Online training plan

for their LCs!

WHAT ARE WE DOING

THIS WEEK?

Educating your LCs!

5 Tips and Tricks for

Change Management

1. Start Early (Now!)

• Be Proactive, timely and consistent

• Drive enthusiasm and engagement

• Build it into the current strategic direction and

plan

• Take feedback

2. Be Structured

• Be aware of the phases of change management

• Don’t “reinvent the wheel” – what worked last

time?

• Build credibility by doing proper research

3. Be Customised

• Design an approach for each member, in each

role, in each LC

• Know who you want to know what so they can

make what happen

• Targeted and focused ;)

4. Use your influencers

• Who has direct contact with the membership –

make sure they are on board!

• Use MCP/LCP/Alumni to reinforce the change

• Showcase GCPs, publically celebrate LCs

adapting faster, promote benefits of change

5. Remember the Individual

Always think – what does the individual member need to make this change simple and easy?

• Awareness “I know why we need to change”

• Desire “I decide to actively support the change”

• Knowledge “I know how to make the change and what happens next”

• Ability “I have the skills and behaviours to make the change happen”

• Reinforcement “I know the change will be sustained”

Put this plan into everything

you do ;)

Action steps for this week?

Create your LC Education Plan

Implementation timeline with clear action steps Clear accountability structure – adjust JDs to include

OP/ORS and Conversion mgmtWiki? Google Drive? Webinars? Conferences? Chose your

delivery channel!

Ensure your LCD/LC Coaches are clear on the implementation timelineEnsure timeline aligns with exchange timeline!

What should the plan include?

• Why – Video from AI/MC/LCP – Use the infographics

• How – Videos just for your entity, in your language – Simple images – Webinars + support team?

• What– Implementation timeline – 2 to 4 weeks – Clear action steps and accountables– Tracking

Create and Launch the National Campaign

What does BIG AIESEC ONLINE look like in your MC?

Who needs to know about this?

How can you drive excitement and awareness (remember change management)

Synergy point with Marketing and OGX

Put ORS and OP Online!

OP on your LC websites, if any

ORS form on your LC websites, if any

OP on your LC FB pages and social media

OP on your LC materials!

Next Week, Same time:

Tracking and Ongoing Management