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Brand Management & Consumer Engagement Solutions on Facebook by HRL Web Products, LLP.

Brand Jockeying for your business/brand/product/service on Facebook

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Just like RJ radio and VJ for TV, Brand Jockeying is the art of engaging and entertaining users and consumers for your products/services on Facebook. For more, mail: [email protected]

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Page 1: Brand Jockeying for your business/brand/product/service on Facebook

Brand Management & Consumer Engagement Solutions on Facebook by HRL Web Products, LLP.

Page 2: Brand Jockeying for your business/brand/product/service on Facebook

We are a technology startup who love the internet, advertising, and social media. Especially how, Facebook with over 1 billion daily users can help companies across verticals to humanise their brands/products and services on the web. And how it can help them reach out to more potential consumers and build a community of loyal brand users. Most importantly, enable them to stay in touch with customers on a day to day, post to post basis, with the help of our Brand Jockeying solutions.

Page 3: Brand Jockeying for your business/brand/product/service on Facebook

Just like RJ radio and VJ for TV, Brand Jockeying is the art of engaging and entertaining the users and potential consumers on Facebook. We would be the face and the voice of your brand on Facebook. We create, design, and maintain the essence of your brand in line with your ad agency, if you have one. We talk to relevant consumers about your products, services and offerings on a daily basis which helps organic lead generation. We create interesting posts, aggregate news and articles related to your brand campaign or product feature.

Page 4: Brand Jockeying for your business/brand/product/service on Facebook

It's becoming increasingly apparent that social media is here to stay, at least for the foreseeable future. Small business owners who use social networking sites effectively are able to promote their businesses in powerful ways. One of the best ways to use social media for business is with a Facebook business page. Check out six reasons why you need brand jockeying on Facebook in the following slides.

Page 5: Brand Jockeying for your business/brand/product/service on Facebook

Having a Facebook page for your business gives you a way to talk to and get direct feedback from your target audience. Think of it like an ongoing focus group. Your fans are there because they are aware of your company, and want to learn more.

Page 6: Brand Jockeying for your business/brand/product/service on Facebook

Social connections and genuine communication are integral parts of social media, and a Facebook page for your business gives you a unique opportunity to attach a face, name and personality to your brand. While your Facebook page may be representative of your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits and non-business interaction.

Page 7: Brand Jockeying for your business/brand/product/service on Facebook

Facebook pages are excellent places to gather together your customers, prospects and fans to provide reviews, share opinions, voice concerns and offer feedback. You can build a community on your Facebook page in a number of ways, including: Posting useful, relevant and interesting links. Asking fans to contribute with comments Organizing contests and promotions. Providing a place to leave reviews and other feedback.

Page 8: Brand Jockeying for your business/brand/product/service on Facebook

Having a Facebook page for your small business can be an effective way to direct traffic to your business website and blog. Your posts, links and other activity that are contained on your public. Facebook page can also give you an SEO boost if they are indexed by search engines.

Page 9: Brand Jockeying for your business/brand/product/service on Facebook

We wouldn't recommend taking action in any area of your business simply because your competition is doing it. However, when it comes to social media, not having a Facebook page or presence on other social networks can cost you opportunities, especially if your competition is using social media and using it well.

Page 10: Brand Jockeying for your business/brand/product/service on Facebook

With more than a billion active Facebook users, an increasing number of consumers are using the site to find products, services and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you. And when they do, they are often more likely to remember your brand and share it with their own connections. Ultimately, a branded Facebook page for your business can be a powerful way to expand your reach and increase awareness of your business online.

Page 11: Brand Jockeying for your business/brand/product/service on Facebook

•  Facebook business page management •  Writing and designing creative for Facebook. •  Engaging users via Facebook ads, posts, offers,

responding to comments •  Web Apps Design and Development •  Viral marketing solutions •  Facebook Apps

Page 12: Brand Jockeying for your business/brand/product/service on Facebook

Srinivas Murthy, has worked as an advertising writer with leading advertising agencies like Mudra DDB, McCann Erickson and Ogilvy for over a decade. He and his team have worked on brands such as, Philips CE, SBI Debit Cards, Electrolux, Harmony Magazine, Reliance Mobile, BPL Mobile, Coffee Day, TAPMI Institute, Epson Printers, TTK Prestige Cookware, L'Oreal, Onida TV, Asian Paints, Taj Mahal Tea, Red Label Tea, Madhyapradesh Tourism, to name some.

Page 13: Brand Jockeying for your business/brand/product/service on Facebook

Monthly Retainer Model Our plans start from Rs.50,000 per month to have a Brand Jockey working for your brand on a day to day basis. Of which, about 30% will be spent on Facebook as sponsored posts to make sure we reach out to more and more targeted customers. We will also use the posts and money to get more fans who might like what you are offering and talk about it. So over a period for time, you have a large number of consumers who love and use your brands and products and encourage their friends to do the same.

Page 14: Brand Jockeying for your business/brand/product/service on Facebook

If you are ready to get on with the changing times, allow us, the brand jockeys, who specialize in this new art, to help you start building a consumer centric, organic community around your brand on Facebook business page. Give us a call or mail us. +91 9980073551 [email protected] [email protected]

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