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THE FRONT PAGE BREAKTHROUGH
A NEW OPPORTUNITY
HIGH QUALITY CUSTOMERS ON
AUTOPILOT.
PRESENTER
CHRIS JOHNSTONE
WE HELP HUNDREDS OF BUSINESSES GET CUSTOMERS
IT’S ABOUT YOU
GOOGLE HAS BEEN MAKING MASSIVE CHANGES
CHRIS JOHNSTONE
LOCAL OPTIMIZATION IS THE KEY TO NEW CUSTOMERS
THE SHIFT TO LOCAL WEBSITES!
LOCAL TRAFFIC!
THE SEARCH ENGINES ARE NOW SMARTER
YOUR MARKETPLACE IS PROBABLY WIDE OPEN
GOOGLE WANTS TO SHOW YOU TO CUSTOMERS!
THE KEY TO ONLINE SUCCESS!
KNOW WHO YOU WANT TO ATTRACT AND
MARKET JUST TO THEM!
THE KEY TO ONLINE SUCCESS!
AND WHEN YOU SHOW UP BE THE TOP RATED
OPTION!
WHAT YOU ARE GETTING TODAY
Together We Can Get Results.
Together We Can Get Results.
Together We Can Get Results.
WHAT YOU ARE GETTING
- HOW TO ENSURE YOUR WEBSITE IS SETUP TO RANK IN THE NEW AI SEARCH WORLD.
- HOW TO OPTIMIZE YOUR ONLINE PRESENCE TO SHOW UP IN FRONT OF NEW QUALITY CUSTOMERS! - HOW TO ENSURE YOU ARE THE TOP RANKED OPTION ON THE FRONT PAGE!
STEP #1 - Google My Business
BUSINESS.GOOGLE.COM
STEP #1 - Other Online Citation Sources
YAHOO - MSN - YELP - FOURSQUARE TRULIA - ZILLOW - YELLOW PAGES
BBB
STEP #2
FIXING YOUR WEBSITE
WEBSITE OVERHAUL
TAGGING
THIS IS WHAT YOUR TAGS LOOK LIKE
AN EXCELLENT RESOURCE FOR YOU
YOUR MAIN PAGE GETS OPTIMIZED FOR 1 KEYWORD
CONTENT PLANNING
YOUR RANKING GAME PLAN
EACH PAGE ON YOUR SITE GETS OPTIMIZED FOR 1 SPECIFIC KEYWORD
FOR EVERY KEYWORD YOU WANT TO RANK FOR YOU NEED 1 PAGE OR ARTICLE ON YOUR WEBSITE
A SIMPLE PLAN
YOUR RANKING GAME PLAN
YOUR RANKING GAME PLAN
YOUR RANKING GAME PLAN
YOUR RANKING GAME PLAN
KEYWORD EXAMPLES
WHAT ARE YOUR TOP 5 PRODUCTS / KEYWORDS?
1. MORTGAGE LENDER
2. LOAN OFFICER
3. BEST LOAN OFFICER
4. “AREA NAME” LOAN OFFICER 5. MORTGAGE BROKER
CREATING YOUR CONTENT
1. TOPIC
2. THREE MAIN QUESTIONS ON THAT TOPIC
3. ONE QUESTION THEY SHOULD ASK
4. CALL TO ACTION
CREATING YOUR CONTENT
1. 600 TO 1000 WORDS
2. USE YOUR MAIN KEYWORD IN YOUR TITLE
3. USE YOUR MAIN KEYWORD NATURALLY IN YOUR CONTENT
4. CONSISTENCY IS KEY
SOCIAL MEDIA
SOCIAL MEDIA INTEGRATION GIVES YOU A BOOST
MOBILE WEBSITE
YOU NEED A MOBILE WEBSITE
YOUR RANKING GAME PLAN
YOUR RANKING GAME PLAN
GOOGLE MOBILE WEBSITE TOOL
GOOGLE MOBILE WEBSITE TOOL
GOOGLE MOBILE WEBSITE TOOL
LINK BUILDING
LINK BUILDING IS KEY!
MONTHLY OFF SITE OPTIMIZATION AND CONTENT IS MORE IMPORTANT THAN YOUR WEBSITE STRUCTURE!
YOU NEED OFF SITE OPTIMIZATION
BY FOCUSING ON LOCAL SEARCHES THAT HAVE PURCHASE INTENT YOU GET ACCESS TO THE
MOST PROFITABLE TRAFFIC!
THE KEY
THESE SEARCHES SHOW UP THAT THIS PERSON WANTS HELP TODAY!
BUT HOW DO YOU KNOW WHAT KEY PHRASES ARE GOING TO BRING THE QUALITY TRAFFIC?
KEYWORD PLANNING
WWW.SEMRUSH.COM
DEEP DIVE!
ADWORDS.GOOGLE.COM
ADWORDS.GOOGLE.COM
REVERSE ENGINEERING
REVERSE ENGINEER THE TOP COMPETITORS FOR YOUR TOP 5
KEYWORDS.
https://moz.com/researchtools/ose/
1. PAGE AUTHORITY
2. DOMAIN AUTHORITY
3. BACKLINKS AND CITATIONS
4. ONLINE REVIEWS
PLANNING FOR SUCCESS
COMPETITION YOU
CREATE YOUR GAME PLAN
YOUR SUCCESS PLAN
OFFSITE OPTIMIZATION
YOUR RANKING GAME PLAN
THERE ARE 3 MAIN TYPES OF BACKLINKS
1. LOCAL2. CONTEXTUAL3. AUTHORITY
YOUR RANKING GAME PLAN
1. LOCALYOUR RANKING GAME PLAN
2. CONTEXTUALYOUR RANKING GAME PLAN
3. AUTHORITYYOUR RANKING GAME PLAN
- GOOGLE MY BUSINESS- YAHOO / MSN- YELP- TRULIA
YOU NEED ALL 3 EVERY MONTH!
YOUR RANKING GAME PLAN
BUILD MORE LINKS THAN YOUR TOP COMPETITORS
YOU NEED TO SURPASS1. PAGE AUTHORITY
2. DOMAIN AUTHORITY
3. BACKLINKS AND CITATIONS
4. ONLINE REVIEWS
THE FINAL STEP IN YOUR GAME PLAN
ONLINE REVIEWS
YOUR RANKING GAME PLAN
IN THE EARLY YEARS OF WEBSITES REVIEWS WERE NOT VERIFIABLE…
SO THEY WERE NOT TRUSTED.
ONLINE REVIEWS GET SERIOUS!
VERY SERIOUS
THINK ABOUT YOUR OWN BEHAVIOUR…
PEOPLE HAVE TO USE THEIR REAL PROFILES TO LEAVE ONLINE
REVIEWS… SO THEY ARE TRUST WORTHY!
ONLINE REVIEWS ARE NOW CRUCIAL TO GETTING CUSTOMERS
FROM THE FRONT PAGE!
BECOMING A TOP RANKED AND RATED BUSINESS IS
THE WAY TO CREATE A SIGNIFICANT INFLUX OF
CUSTOMERS RIGHT NOW!
YOUR RANKING GAME PLAN
Social Alchemy
Who are your best past customers?Customers that are now your friends.
Who are your Friends that you have done Business with? Friends that are customers.
Value Partners
Remember the purpose of this exercise is to create a list of people you know that are happy to give you a 5 star rating and review. The more you get, the better your results will be!
IT TAKES FOLLOW UP!
YOUR REVIEW GAME PLAN
- IN PERSON - EMAIL- PHONE
YOUR RANKING GAME PLAN
Hi {firstname},Hope all is well with you and your family! I’m running a test right now in my business and was wondering if you can help me out.Over the next 5 days I am testing what type of results we can get from getting perfect reviews each day.Can you take a couple of minutes and leave me a 5 star review on “Site #1” “Site #2”?Here is a video to help you through the process. LINK TO VIDEO. Here is a good layout to use to help save you some time. When we were looking for an apartment we wanted to “be close to downtown, have something modern etc…”The team at “YOUR COMPANY” was incredibly helpful and the building had exactly what we wanted. We moved in on X Date and are very happy with our new home. Thanks! Thanks so much for your help. If you have any questions please give us a call at PHONE #.
YOUR PLAN FOR MORE
CUSTOMERS IS DONE!
Q AND A
