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Content Marketing For Events in 2017.

Ivan Brezak BrkanEmail: ivan@netokracija.comTwitter: @ivanbrezakbrkanSnapchat: ivanbrezakbrkanInstagram: ivanbrezakbrkan

presents

Netokracija is the Techcrunch of Southeastern EuropeTechCrunch, 2014, #1 technology magazine in the world

Great Content Just Seems To Be Missing In Event Marketing

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Helps Your SEO in 2017… 2018… 2019…

Gives you content to post on your social media channels

Enhances the authority of your event brand

CMI recently reported that 80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement.

If Content Is That Great, Why Isn’t PR Good Enough Then?

1. PR 2. Content Marketing3. Native Advertising

Traditional PR Isn’t Keeping Up With Social Media

Media Partnerships Aren’t Enough For Media That Relies on Native

5 Content Marketing To-Dos In 2017.

1. Insist on Quality, Not Quantity

2. Invest in Creating (& Distributing) Content To Your Audience

43% of event attendees feel that events marketed to them are not relevant to their job or industry

3. Invest in Professional Native Advertising(Alongside Sponsors)

4. Get Email Addresses (Leads) From Content Marketing & Native

4. Get Email Addresses (Leads) From Content Marketing & Native

Inbound marketing delivers 54% more leads into the

marketing funnel than traditional outbound leads.

5. Use Content Upgrades As Content “Gifts”

6. Nurture Those Leads With More Content

6. Nurture Those Leads With More Content

Thanks! Qs?Email: ivan@netokracija.comTwitter: @ivanbrezakbrkanSnapchat: ivanbrezakbrkanInstagram: ivanbrezakbrkan

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