Digital Marketing Training Course / Workshops

+919711199305 , [email protected]

Digital Marketing Training Proposal

By Marketing Belly (A division of Curious Cherry)

www.curiouscherry.com | www.marketingbelly.com

http://www.marketingbelly.com/

http://www.curiouscherry.com/



Regular Training Programs




Pre- Assessment

Session One: Digital Marketing Concepts “Understanding Digital Media in Detail”

What is Digital? Buying Methodology Types of portals Types of Display advertising

Display Advertising

Introduction to online marketing concepts What are different ad formats and how to use it in effective and

interesting way? How ad inventory is bought and sold on internet? Why is targeting important and how to leverage it? Ad Networks. Are all Ad Networks same? What role Ad Networks can play

in your marketing efforts? How to evaluate an Ad Network? How to allocate your advertising budget? Tips and Best practices. How to track the effectiveness of your campaign? Group Assignment

Session Two: Search Engine Marketing

Search The Basics of Search Marketing What is SEO? What is SEM? Which one should I choose? How Paid Search Marketing process works and how you can use it

effectively? How Google AdWords bidding process works? What role Search can play in the overall marketing mix?


Digital Marketing Workshop – Duration: 2 Days




Search Marketing

How to setup Google Adwords campaign How is my ad position determined? What does Quality Score mean? How do I get my ad to show up at the very top? How can I best use Google AdWords to drive more people to my website? How can I keep my costs down? How do I know if AdWords is working? Can I run several ads? Can I do AdWords myself? How can I get started? Which Keywords should I choose? How can I write a good ad? Research and select appropriate keywords to target. Successfully integrate search keywords within web site copy. Understand the various campaign types available Choose suitable demographic and geographic targeting options Understand the difference between each of the keyword matching

options Create compelling paid search ads Determine the right bid and match types for their keywords Set and control campaign budgets Structure an ad campaign for best performance Understand key ad triggers that increase conversions

Session Three: Social Media Marketing“Companies own TV station, magazine, and newspaper”

How to arrive at a social media strategy aligned to business objectives How to select platforms that work for your business - an integrated

approach How to set realistic goals for your brand Content Strategy - Why it's critical for the brand The Art and Science of Creating and Curating Content How to map, measure using free and paid-for tools

Session Four: Mobile Marketing“Creating solutions that customers actually want and need”

Mobile Marketing is beyond SMS Marketing. Understand the new mobile landscape and Mobile marketing ecosystem – Various players and platforms involved in mobile marketing system.

WAP banner advertising, How to leverage it for your brand? Does your brand need an app? How you can use apps for marketing Do I need an app or a Wap site? How to leverage mobile games to your advantage?





Which are the different mobile Ad Networks available? How to leverage Mobile ad networks?

How you can use SMS marketing in more interesting and creative way How mobile can provide various targeting possibilities? Are QR Codes useful? How QR Codes can be used creatively and

effectively?

Session One: Social Media Marketing “Companies own TV station, magazine, and newspaper”

Social media in business

Understand the current social media landscape Case studies and examples of who’s doing it well – and who’s not! The challenges and opportunities presented by social media Overcoming resistance to change

Developing your social media plan

Measure the success (or failure) of your current social media efforts How do you determine the ROI of social media? Crowdsourcing - what it is and how you can use it The role of User Generated Content How to use social media for enhanced search engine visibility Ways to implement the technology internally for improved growth and

profitability How to get the best out of online video, podcasts, discussion forums,

wikis and blogs Developing your Key Performance Indicators

Build your monitoring system

How to conduct an internal social media audit Which social media tactics you should use for your customers and

employees Easy ways to establish your own ‘social monitoring system’ Learn how to analyse your data by collecting and collating social media

information


Social Media & Content Marketing Workshop Duration: 1 Day




Analysing and applying your ‘market intelligence’ to improve your social media marketing strategy

Specific metrics you can use to shape your own social media monitoring activity

Simple, free and low-cost social media monitoring tools How to present your social media metrics to senior people so they

understand its value The danger signs you need to keep an eye out for

Session Two: Content Media Marketing“Content is like a cup of coffee over which brands can engage with consumers.”

Introduction to writing for digital channels

Where blogging and social media sit in a marketer's creative tool kit How do they affect SEO? Why do they need to be written in a different way to websites and print

copy? Brief intro on digital usability and your audience/brand

Blogging: What makes a great blog?

What is a blog? Dialogue, not a conversation Top 5 content rules for a great blog Top 5 cardinal sins for a great blog Where to find blogs, where to promote blogs, existing blog examples

Social Media - think strategically, not tactically

What is it you want to achieve? Recap the potential benefits Where is your audience? What are they doing and what do they expect? How will you measure success?

Strategic Content Model

Listening to your audience for key insights Defining your contents proposition Auditing content against the buying process How to produce the best possible content How to cover all your bases to promote your content Defining influence and segmenting influencers





During eCommerce Startups Program you will learn to:

Develop insight from customers and competitors Understand the key components of a great eCommerce user experience

and how best to market your site Identify and use the tools and techniques that will most effectively

measure and optimise the customer experience Develop and implement a successful ecommerce strategy Prepare for the future and stay ahead of the curve

Who should attend?

This is a stand alone, intermediate course. It is aimed at marketing professionals at any level, who work in a client or agency on brands where eCommerce is a vital part of the mix. Participants should already understand the principles of digital and multi-channel marketing

Session One: Introduction & Customer Understanding

Introduction

Course agenda and scope The growing importance of mobile B2B and why you should treat businesses like consumers

Understand your customers digitally?

The importance of building for customers first The psychology of selling, what makes people buy and how to influence

them Don’t forget to actually talk to customers (you are probably already doing

this anyway) What customers are typically looking for and what they most want to see

improved Tools and tips to measure site performance and customer behaviour


Digital Marketing Program for Ecommerce Startups Duration: 2 Days




Understand the Online market

How to size the market Tools and tips to benchmark your site against the competition Who’s doing it well – some examples The key barriers to success and how other businesses have overcome

them

Session Two: CMS &User Experience/Engagement

Create a great user experience & engagement

The importance of visual design to build trust and engagement Simplicity is THE most important principle Mobile first and the case for apps v responsive v adaptive design How to cater for multi-device users The core components and best practice for each of: Header and footer,

site search, navigation and filter, home page, section/landing pages, product pages and basket

Product versus offer – when, where and how to cross sell and up sell (pre, during and post checkout)

How to make a slick checkout process, and the case for having a guest checkout

Making it easy for customers to pay Getting customers to register if they don’t want to buy just yet How to use non-product content to add value, without getting in the way

of a slick ecommerce experience Personalization, why it is essential and how to do it well Using location to increase relevancy and how to best implement click and

collect Integration with other channels (on and off-line) and how to embrace

show-rooming Understanding basket abandonment and how to win back ‘lost’ orders Best ways to manage returns Why you should be up front with service and support – and how to turn

issues into opportunities

Session Three: Best ways of Marketing

Market your site

Why you should focus on CRM first and acquisition second Overview of the key channels (on and off line) Getting the right balance between SEO and paid media (PPC and display) The value of social proof (ratings and reviews) and how to get (more of)

it Who’s doing CRM well – some more examples





How to do cold email without spamming people

Session Four: Testing & Analytics

Get (very) good at failing

Why success starts with failure The importance of ‘always on' testing Types of testing (A/B v MVT) How to create a test plan Top tips for your testing strategy

Measure everything

How to measure the true effect of each channel in a complex, multi-channel world

Why tag management is essential How to build an ecommerce dashboard in Google Analytics Other essential tools for measuring performance





Session One: Website & SEO

Why business need Website

Website & Ecommerce Basics. Landing Pages, Call to Action. Overview of New Technologies in Website. Website Evolutions. Website View as per Google.

SEO, Why Search Engine Optimisation is so important

Introduction to search engines, how they work and latest developments Overview of all major search ranking factors that boost rankings

Identifying and using keyword phrases for SEO

Why choosing the right keyword phrases is critical Understand the psychology of search behaviour and user journeys to

identify target keywords Tools and techniques to identify high demand, profitable keywords Methods for uncovering your competitors’ keyword phrases

Getting your site indexed in search engines

How to help the search engines index your most important and up-to-date content

Overview of tools such as Google Webmaster Tools to help diagnose indexing problems

Tactics to ensure all of your website assets (such as images, videos etc.) are indexed

How technology such as iFrames, JavaScript and AJAX may impact indexing


Digital Marketing Program for SME’s Duration: 1 Day




Boosting your rankings in search engines

Tactics for using high value, high demand target keyword phrases throughout your site

How best practice website design/architecture and coding will help boost your SEO

Methods to avoid to ensure your website does not get penalised or banned

Local SEO Importance for Small Business

Session Two: Digital Marketing Essentials & Social Media

Exploiting the power of search to reach your audience

Understanding the role keywords play in defining your audience Working with keywords to optimise the different layers of your site Using keywords to develop content for different audiences Finding the right keywords to work with Building links that drive the right kind of traffic

Setting up Pay Per Click to drive traffic to your site

Building targeted keyword strategies Working with Google’s basic planning tools Setting up campaigns to deliver impressions and click-throughs Measuring the effect of your campaigns Working with budgets Optimising campaigns with local and regional targeting The importance of related landing pages

Using email to build and service customer relationships

Understanding the value of email addresses and the moment of capture Building a segmentation, timing and content strategy The importance of design and delivery methods The elements that must be measured The importance of testing and optimisation Evaluating and optimising email campaigns

Using social channels to build customer engagement

Understanding your audiences’ social channel preferences The importance of tuning into conversations Preparing content that attracts the attention of your audiences





Using social channels to build relationships and build trust

Designed to your specific training needs, business processes and culture Solutions designed to inspire, educate and embed practical skills Cost effective, collaborative high impact learning, delivered by marketers From tailored courses and workshops to fully bespoke, ongoing development

Assess your organisation's current marketing capabilities Identify the training and development that's right for your business Prioritise budgets to focus on critical skills that improve performance Assist with future skills requirements and succession planning

Expert marketing advice to help drive improved ROI from your marketing budgets

Strategic implementation and development solutions to help achieve business objectives


Other Services

In-company training & Customized Workshops

Capabilities and skills audits

Consultancy Services

Coaching and Mentoring




Challenge, advise and motivate individuals to attain personal business goals

Enhances personal productivity and effectiveness

WHY MARKETINGBELLY WORKSHOPS?

Curriculum developed by Digital Marketing thought Leaders with over 13years of Digital Marketing Industry Experience

Customized to Your Business Objectives Experiential Workshops with Live, Hands-on Exercises Learning delivered through relevant Global & Local Case

Studies

OTHER WORKSHOPS FOR CORPORATIONS

Social Media Marketing Workshop Digital Marketing for Lead Generation & Sales Workshop Branding, Lead Generation and Sales using SEO (Search

Engine Optimization) Lead Generation and Customer Acquisition using Online

Advertising (including PPC) Online Reputation Management (ORM) Advanced Web Analytics (including Omniture, Radian6) Effective Content Writing for Web How to leverage Technology (e.g. APIs, Applications) for

Social Media?

Please do share your requirements with us and we will be happy to customize a workshop for you. We can also create a training program for ongoing SocialMedia/Digital Marketing competency development for your organization.

CONTACT USRanjeet PassiFounder & CEO, CuriousCherry





Email: [email protected]: +91-9711199305

OUR TRAINERS

R P Singh

CEO, Sirez Group RP Singh is a digital marketing specialist with over 14 years of digital and new media experience of working in APAC & Middle East.

In his current role as Chief Executive Officer of Sirez Group, RP looks after 6 companies under Sirez umbrella viz. Sirez, Kontent Cafe, Squarecoins, MRP Digital, Apptology and Sample&Try. He has experience of working with leading media networks like WPP and Starcom MediaVest Group.

During his professional journey, RP has served organizations such as GroupM, Starcom, Ogilvy, Trident Group and Smile Interactive and has worked on brands like P&G, General Motors, Amex, Diageo, Qualcomm, Nokia, Lufthansa, Pepsico, Economist, British Airways, GSK, Tourism New Zealand, HSBC, Ford, Perfetti Van Melle, Akzo Nobel, Apollo Tyres, GE Money and Hero Honda among others.

RP believes that Digital is just a mindset change, which every marketer should undergo as early as possible in his career, there is nothing special about Digital Marketing which anyone can’t learn. Digital is not about technology, rather it is about consumer. RP has trained over 2,000 marketers so far as a trainer in Digital Marketing.





RP is the Conference Chair for CMS Asia, a premier Content Marketing Summit across Asia. He is a regular columnist on ClickZ, an active blogger and a visiting faculty at leading B Schools.

Neel Juriasingani

Mobile Marketing Consultant Neel Juriasingani has over 9 years of experience in marketing, strategy, product development, Mobile Advertising, Couponing, Classifieds, Mobile Commerce and Mobile Apps. He was instrumental in developing Bharti Airtel's strategy for mobile advertising, where apart from building the Ad serving platform, partner ecosystem, advertising business model and Ad products, he launched some of India's biggest & earliest mobile Advertising campaigns for Pepsi, Lays, Nokia, Suzuki, etc.Neel also launched commerce services like "mChek on Airtel", one of India's first mobile-commerce services and “Airtel Deals”, India’s first mobile couponing platform. In his most recent stint, he worked as the Head of pricing & trading for the APAC region for Nokia's Digital and Mobile Advertising vertical (Local Commerce). He has also featured as "The Economic Times Young Leader, 2011”, recognized as amongst the top 22 brightest young professionals in India by The Economic Times & ISB.





SHUBHO SENGUPTA

Social Media Consultant Shubhomoy worked for more than a decade at agencies like Ogilvy, JWT, Leo Burnett. He worked for four years at a digital agency, Interactive Avenues, as the National Creative Director. He has also headed Rediffusion Y&R's Digital division in New Delhi.

Currently Shubhomoy consults with leading brands in the country. He has a keen interest in social media and mobile marketing, which he thinks should be at the centre of all communications.





M P SINGHDigital Marketing ConsultantMP has 8 years of experience in Digital Marketing with hands on experience in Strategy and Paid, Owned, Earned media. He has worked with leading digital media groups of world i.e. GroupM Media & IPG Mediabrands. During his career, he has trained marketers like Nestle, Phillip Morris, and Johnson & Johnson etc. He has managed world’s leading brands like Microsoft, MasterCard, Maruti Suzuki, P&G, Nokia, Expedia to name a few. In his last assignment, he was leading digital business for IPG Media brands, Indonesia as Managing Director. He writes for various industry sites and has co-authored 'The Curious Digital Marketer' book with afaqs.com





CVVS KrishnaTechnology & SEO Consultant

An out and out entrepreneur, Krishna has over 15 years of experience in web & mobile technology. He had earlier founded GeoRapid India, a web development company. He later formed Sirez Group (a Digital Marketing Network), which now includes Sirez (Digital Agency), Kontent Café (Content Marketing company), SampleandTry.com (Online Sampling Portal), MRP Digital (Digital Media Training & Consulting) and Squarecoins (a Mobile based Loyalty platform). He has also served as a solutions architect with MFino Inc. (Mobile Financial Services Platform). Krishna holds a Bachelor of Arts degree from Delhi University and is a master in the nuances of information technology, especially technology that drives the Digital Communications.





Ranjeet PassiWeb & Social Media ConsultantPassionate Social Media Marketer, Founder of marketingbelly.com - platform for digital marketing aspirants, professionals & experts. Ranjeet has 7 years of experience in Digital Marketing with hands on experience in Web Development, E-commerce & Social Media. He has worked with companies Likes Hughes, Network 18, Thomson Reuters etc. Currently he is associated with Sierez Group on Digital Marketing Training & Learnings. During his career, he has trained marketer’s Online & Offline .Ranjeet holds a Bachelor of Technology degree from Roorkee and is a Master in Business Administration (IT) from Thapar University. He worked on various Social Media Campaigns for different brands and manages Social Media Pages & Campaigns for them.





Over 2000 professionals including CXOs, CMO’s, and Digital Aspirants from more than 1000 brands across Asia have benefitted through over 200+ trainings by us. Here are few of the previous Attendee companies:


