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Facebook trends for 2014

Nine hot Facebook trends for 2014 The Facebookagency Ingager has looked at nine Facebook trends that will be important in 2014. Nine trends that will be in focus for social media managers and marketers. -  2014 will be the year when more Europe’s marketing managers understand the

need for time and resources to be dedicated to social media, says Jimmy Jakobsson, the Facebook bureau’s CEO. The channel will finally be taken seriously by the majority of companies.

-  They will plan their presence, measure results, and produce specific content. These changes will boost businesses’ results. 2014 will be the year when it becomes clear which marketing managers have done their homework, says Jimmy.

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1. Create advantages with mobile-friendly content on Facebook The days when advertising campaigns were complemented by mobile activity, an app, or a mobile ad campaign are over. The same applies to Facebook. Those who reverse custom and instead produce specific content just for smartphones will spur more involvement and thereby make themselves heard more easily.

2. Exploit advertising opportunities After Facebook's initial public offering in 2012, the advertising opportunities have greatly improved and they will expand even more in 2014. However, the volume does not seem to be growing (read: the total number of ad impressions will not increase) so it will be increasingly important to be relevant and interesting. Even if one's target audience is broad, it will be necessary to break it down into several smaller groups so as to maximize the relevance for each individual. The possibilities to measure results both online and offline will become more numerous and more simple. Big data is already an exhausted concept, but on Facebook, digital marketers can take advantage of this today.

3. Companies will become more daring on Facebook Marketing managers will be better at defining a long term strategy for Facebook and plans for presence will become more accurate in 2014. In this way, it will also become easier to be consistent, for example, in reply to negative comments. Companies will listen and dare to respond to critics instead of bowing down. Consumers will appreciate the integrity.

4. Sharpen communications with micro-videos It is high time to acquire a spokesperson and the possibility to easily create attractive, content-rich, and short films. The rapid development of short videos through Snapchat, Vine, and Instagram will also affect business on Facebook. Video is perhaps the hottest of all the trends in 2014 and a great way of spreading one’s message effectively.

5. Blurring the boundaries between Facebook and the rest of the Web The smart couplings, such as the one between Facebook and Netflix, will increase as companies learn to use Facebook Connect better. Meanwhile, Facebook is also expanding their advertising network to Instagram and other external sites. Facebook also has the chance to become an important player for online shops and marketing managers who want to measure their advertising campaigns more effectively, whether or not they include Facebook marketing.

6. The opportunities for businesses are growing on Instagram The possibilities will increase, advertising will become more prevalent, and the tools to measure will become more effective. Businesses will also expand their presence on Instagram. Meanwhile, companies will be better at selecting which social channels they should be active in – no one belongs in every media.

7. More channels make Facebook stronger as a marketing hub Snapchat, Line, Instagram, Pinterest, and LinkedIn continue to grow for niche groups. Facebook will become the gathering place and a marketing hub for businesses. Only the best will succeed as more businesses become better at measuring the impact of investments in social media. But more channels mean that the need for a a Social CRM is growing.

8. Investment in social media will become a necessity When the marketing budget is being settled, social media will no longer be a fun addition, but a focus area. At the same time, the demand for ROI, measuring tools, and reporting will increase. Advertising and media agencies will now find it even harder to keep up.

9. The companies that succeed on Facebook in 2014 have a plan to produce content Facebook presence is not a campaign, but an ongoing process where everything is alive and can be optimized. The companies that will succeed in the long term have a plan for how fans can be activated runningly. They measure the results every day in order to quickly improve their activities and their presence on Facebook.

Jimmy Jakobsson Jimmy.jakobsson@ingager.com

0708-825 726

Ingager AB Riddargatan 35, 114 57 Stockholm

www.ingager.com