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Marketing Plan on Odwalla All Natural Juices
Group Members: Shahzaib Malik BB-2116
Talha Hassan BB-2131
Kafeel Ahmed BBE-661
Maaz Uddin BB-25227
Course: Marketing Management
Presented To: Miss Duria Hassan
Introduction of The Coca-Cola Company American multinational non alcoholic beverage corporation Coca formula invented in 1886 by Pharmacist John Stith Its formula and brand name was bought by Asa Griggs Candler in
1889 Incorporated in 1892 as The Coca-Cola Company It is also known as the flagship product of the company The Coca-Cola Company currently offers 500 products More than 200 territories or countries. From 1889 company operates franchised distribution system Through which they concentrate syrups to bottlers world wide
Division
Division in Minute
Maid
Wholly owned subsidiary of The Coca-Cola Company Acquired in 2001 by The Coca-Coal Company As a division on Minute Maid Odwalla was founded in 1980 Incorporated in 1985 and went public in 1993 A food product company offers fruits juices, food bars,
smoothies, and organic juices In North Amercia Serving over 50 varieties of carefully crafted
beverages and bars, and each is designed to bring
“goodness to your life”
Introduction of Odwalla Incorporation
Odwalla All Natural Juices In Pakistani market three flavors of Odwalla All Natural Juices
will be introduce All Natural Apple Juice All Natural Orange Juice All Natural Grapefruit (seasonally) Plant Bottled, Hand crafted, Purely squeezed juices, No concentrate No sugar added. That’s their uniqueness.
Odwalla All Natural JuicesCustomer
Odwalla All natural juice will be a value base product People diet conscious, health conscious have value in this Juice
Company Under The Coca-Cola Company Minute Maid Division
Competitors Nestle Fruita Vitals Shezan All Pure Olfrute Real Fruit
Product Category and Product Line Odwalla juices can be product category is non carbonated
drinks Or it can separately categorize in nectar juices
Product line, three flavors at initial start up
All Natural Apple Juice(300 ml. and 1 liter)
All Natural Orange Juice (300 ml. and 1 liters)
All Natural Grapefruit (seasonally in 1 liter)
Segmentation, Targeting and Positioning Geographic=> Initially in Karachi and Lahore
Demographic=> young and adults for orange juice, apple specially for women and people age 35 to 60
In 1 liter of juice 4 members of family
Literate and educated people like schools, colleges, universities students.
Psychographic=> For upper and middle class, halal, according to Pakistan cultural , values and norms
Segmentation, Targeting and Positioning Targeting=> differentiated segment like health conscious diet oriented nutritious juice
Positioning => Odwalla has been making juices and innovating in the natural
health beverage category.
Marketing Mix Product
Place
Packaging
Promotion
Price
SWOT Analysis Strengths
Weaknesses
Opportunities
Threats
Thank You