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www.sparkpage.com
www.sparkpage.com
As of July 2015 there are…1.5 million apps available
for download from the App Store
1.6 million apps availablefor download from the Google Play store
22% of these apps are games
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What does this mean…Your app or service is competing with
millions of others for a speck of attention
It’s no wonder that many apps are downloadedonly to whither on the active user vine
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How do you get through thenoise to active and engaged users
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Our agenda for today
5 guidelines that willGet you onboarded users every time
Learn how to use templatesThat will get your users the best experience
Uncover the best wayTo achieve your revenue goals
Let’s talkAbout your challenges
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Our expert for today’s event
Peter’s been running onboarding campaigns for startups and tech giants for the past 10 years, including companies like Vodafone, Telefonica, Machine Zone and Unilever.
You can find his advice regularly featured on sites like Unbounce, KISSmetrics and eConsultancy. Peter Tanham
Co-Founder and CEOSparkPage
www.sparkpage.com
www.sparkpage.com
You’ve got a cool app and get a lot of downloads
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But activating and onboarding users just isn’t happening as quickly as you need it to…
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Visit Signup Onboard Day 1 Day 7 Day 30
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Standard engagement modelslimit your success.
It’s the struggle… and you’re not alone
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The verdict…Behavior based onboarding techniques accelerates conversion rates by 25%. It’s all about providing the best experience for YOUR user.
Friendly + a sense of urgency = active and
long-term users
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What does behavior-based onboarding look like?
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www.sparkpage.com
Templates save time and create a consistent image
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Templates, used wisely, frees you up to make sure that users are getting the best information, the best experience and are converting.
It helps your user to focus on what you want them to do next,
rather than trying to figure out why the design is different from
message to message
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We are huge fans of templates and encourage our clients to take
advantage of everything templates have to offer.
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The verdict…Leveraging templates keeps your users engaged and helps you to focus on getting more onboarded users –rather than focusing on the design of each message.
It’s all about how your users will engage with
your service.
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www.sparkpage.com
Understanding users behavior is one thing…
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The process of creating messages that will consistently work is quite another.
Getting the process down is key to growing and sustaining an
active user base that will move you above the noise.
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Here are five best practices that will get you onboarded and active
users every time.
www.sparkpage.com
Whether it’s an email, SMS or something else, the welcome message if your first chance to make a lasting
impression. Don’t make it hard on your users to understand what you’re all about now – you have time
to do that in the onboarding process.
1 The welcome messageOne Call to Action
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Motivation means that you’ve considered why users want to download and, well use, your service. Helping
to articulate the why is imperative in onboarding messages. It’s the same with removing barriers.
Remember, you are straining to get through all of the noise. Provide concise examples of how to use your
service; it goes a long way to engaged users.
2 Motivation and removing barriersHelping users to engage
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Timing sometimes means frequency of messages. It can also mean when you send a message based on an
action a user may take. That’s where A/B testing is to critical to success. Same with adding value. These messages should show your worth and why users
should continue with your service.
3 Timing and valueGet the right messages to show your worth
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So many marketers are afraid to ask for business. Simply put, you must do it – but HOW you do will help
you to be successful or not. Using existing data on a user can be a strong pull and helps to reinforce your
connection. Time crunches are also helpful because it creates a sense of urgency.
4 The ask messageYou never know until you ask
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Sometimes users just aren’t ready for your service or product. And that’s okay. Because you can still use
your data from their trial period to get the conversation going again. While the number of converting customers won’t be huge, it’s higher than what it would have been
if you hadn’t tried.
5 Winning back usersTiming can be everything
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www.sparkpage.com
