Embed Size (px)
Citation preview
Fundraising – will it work in your community?
The Agenda
FUNDRAISING
HOW DO I START?
FUNDRAISING SUCCESS
FUNDRAISING
Online Giving
Source: Blackbaud
Good News for the Public Sector
Source: Blackbaud
Where Donors Give
• Crowdfunding websites like Indiegogo
• Over Social Media • Over Email• On Mobile Phones• Offline
Social Media Fundraising
• 55% of people who engaged with causes via social
media have been inspired to take further action
(volunteer, donate, etc.)
Mobile Donations Increasing
• Responsive website design doubles giving on mobile devices
• More than 1 billion people in 2015 will access the internet only through mobile
• 47% of people access Email on their phones
Why Donors Give
• There’s a sense of urgency
• Create hope
• A good story
Who Gives
• Don’t ignore the millennial donor
Source: Happify
Who Gives
• Baby boomers, especially those in the 55-64 age range, are the most generous crowdfunders.
Source: Kimbia
HOW DO I START?
Getting Started
1. Research
2. Plan
3. Strategize
4. Tools
• Facebook is the most regularly accessed network
• Facebook reach is around 2% for most business
pages
• Facebook advertising is your new friend
• Just $20 a month toward “boosted posts” will help
increase your online donations
• 316 million monthly active users
• 80% of active users are on mobile
• Tips for Twitter
• Include an image in your
tweets, you’ll receive 18% more
click throughs
• Build Twitter lists
• LinkedIn has 332 million members
• The average salary of a LinkedIn user is $83,000 – 3x more than Facebook users
• LinkedIn tools • Groups• Pulse
• Instagram grew by 50% in the past year, surpassing Twitter’s active users
• Visual platform ideal for storytelling
• “Feel-good” platform for sharing your successes
Useful Hashtags
• #GivingTuesday - 29% of Facebook traffic went to donation pages on Giving Tuesday
• #Volunteer – an involved volunteer is more likely to donate
• #Donate – this hashtag outperforms the #donor hashtag
• #Fundraising – use this hashtag to spread news about fundraising event/day
Crowdsourcing Sites
Source: Echo & Co
Offline Fundraising
• Events• Direct mail • Phone drive
FUNDRAISING SUCCESS
Success Story #1
Success Story #2
• 1 photo sparked more than $1 million in donations
TIPS FOR SUCCESSFUL FUNDRAISING
• Content
• Visual Images
• Consistency
The Keys to Fundraising Success
Tools
• Hootsuite
• Followerwonk
• Mention
• Google Alerts
• Google Analytics
Keeping Your Donors Engaged
Source: Kommunication
Questions?
Tweet us @Chatterbuzzz
For a copy of this presentation, go to: www.slideshare.net/chatterbuzzmedia
