Germany Insights :

New Year’s Resolutions

Bing Network. Intelligent Search.

Bing is bigger than you think

Last year, 52% of all people in Germany who took New Year’s resolutions, followed through for more than 3 months

or until now.

In 2018, 53% want to do more exercise and sport, 47% strive for a healthier diet and 30% want to lose weight.

28% intend to save money.

Source : DAK/forsa, 2017

59% 58%53%

48% 47%

30% 28%

18% 15% 12%7%

Which Verticals Will Benefit?

Source : Statista, 2017

Health CTR in January

2.8%

Microsoft internal data, Nov 2016 to Oct 2017, O&O core

60%

80%

100%

120%

140%

November Dezember Januar Februar März April Mai Juni Juli August September Oktober

Clicks Volume Trending(where 100% is the average monthly click volume over the period)

“Health & Wellness“ Vertical “Diet & Exercise“ Sub-vertical “Health Information“ Sub-vertical

CTR in January

5.4%

Microsoft internal data, Nov 2016 to Oct 2017, O&O core

60%

80%

100%

120%

140%

November Dezember Januar Februar März April Mai Juni Juli August September Oktober

Clicks Volume Trending(where 100% is the average monthly click volume over the period)

“Finance & Insurance“ Vertical “Loans & Lending“ Sub-vertical “Financial Planning“ Sub-vertical

Finance

CTR in January

3.3%

Microsoft internal data, Nov 2016 to Oct 2017, O&O core

Clicks Volume Trending(where 100% is the average monthly click volume over the period)

“Retail“ Vertical “Fitness Equipement“ Sub-vertical “Sportswear “ Sub-vertical

Retail

60%

80%

100%

120%

140%

November Dezember Januar Februar März April Mai Juni Juli August September Oktober