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Online Fundraising Workshop Budapest 2015
Kelly Zug
Introductions!
Would your current donors and community describe your organization the same way?
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Who are you?
What do you do?
Why is it important?
Imagine if you had to explain your organization to a potential funder in a clear and concise way.
What is GlobalGiving?
An online fundraising platform thatconnects charitable organizations around the world
to a large network of individual and corporate donors to raise money for their projects.
www.globalgiving.org
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400,000+Individual and Corporate Donors
$160+ Million
Since 2002…
Have given….
To…
11,000+ projects withorganizations like YOURS
Through…
2002GlobalGiving
Founding Year
60+Corporate Partners
2,400+Organizations
around the world
149Different Countries
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Corporate Partners
Gift Cards & Employee Giving � Cause-Marketing � International Vetting Disaster Relief � Facilitation of Grants
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Top Donor Countries
Current Projects in Eastern & Central Europe
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What does GlobalGiving do?
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Access and visibility to
potential donors worldwide
Tax Deductions for U.S. Donors &
GiftAid for UK Donors
1-on-1 Consultations
Frequent Webinars and
Tools & Training Blog
Multiple Bonus Days
Feedback and Donor
Management Tools
Strategizing Help for Fundraising and Campaigns
Outreach for Driving
Awareness and Donors to our
platform
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GlobalGiving Sustainability15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a nonprofit to provide for you
Reliable connection with worldwide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards U.S. tax deductions for donations
10% Resources and Access that Directly Benefit your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation
The majority of our donors cover at least a portion of the fee as they complete their donation.
Averages to 9% Fee
Why Online Fundraising?
Why Online Fundraising?
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Manage, expand, and engage your
network of donors
One additional tool to the fundraising
strategies you already use
Network of ideas, tools, and
resources to increase
effectiveness
Boost funds, transparency, and
awareness
Difference between Offline and Online
Goals are still the same: Creating and maintaining relationships Building trust Delivering a message Giving people a reason to give Continuing to increase and share your impact!
Strategizing Online
Online Fundraising
Success
Your Organization
STRATEGIZE
SHOW APPRECIATION
ENGAGE NETWORK
IDENTIFY & EXPAND
NETWORK
BEFORE Strategizing, Consider: Past accomplishments of your organization Capabilities & background of staff Level of awareness and trust in the community Evaluation of present and potential network
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Developing Your Strategy PLAN! Online Fundraising doesn’t just happen. Set realistic and measurable goals
• Get 50 additional Facebook likes by a certain date • Get 3 additional donors by next month • Send out a monthly newsletter
Plan annual calendar of campaigns • Helps prevent donor fatigue • Creates a SENSE OF URGENCY
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Identify your Network
YOU
• Identify your network and the networks of your staff
• Identify advocates to help you spread the word about your organization
• Create a communications plan
• Brainstorm who would be interested in your cause
CURRENT AND OLD FRIENDS UNIVERSITY
PROFESSORS, PEERS, AND NETWORKS
INTEREST GROUPS AND
CLUBS
PAST & CURRENT COLLEAGES AND JOBS
FAMILY
NEIGHBORS
CHILDHOOD TEACHERS
CHURCH GROUPS
SPORTS TEAMS
BOOK CLUBS
GYM BUDDIES
FAMILY FRIENDS
Effective Outreach & Engagement• Know your donors and why they give • Personalize and tailor communication & emails • Sort lists of donors (such as by past donation size or reasons for giving) • Give donors a clear idea of what money is being used for
Email is still the largest drive of online giving at 33%
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Keep Up with Your Donors
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Project Reports
Holiday Campaigns
Photo & Video Competitions
Showing Donor Appreciation
Send personalized thank you notes as soon as possible and personalize them Share photos and beneficiary stories in project reports and through social media Make donors feel like a crucial part of your organization and its success
46% of donors stop giving because they feel like their donations are not recognized or appreciated!
Displaying your Project
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Brevity is key. Put the
important things first!
Be specific and realistic on
how donation will make
impact
Use powerful and hopeful
imagery!
Evoke empathy, not
sympathy
Photos Videos Sta=s=cs Personal anecdotes Beneficiary Stories
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Provides meals
Provides for one child
Trains one group leader to start and manage KIDS support group
Running costs for one group Summary Provides a welcoming and safe place for children affected by their parents’ alcoholic substance abuse. We run aOerschool KIDS groups where children can learn and make friends in a safe environment with trained group leaders and mentors.
Compelling Project PageSpecific, action –oriented Description
Easy to understand, jargon-free, project specific
Close-up, High-resolution
photo
Tangible, realistic, varied goals Summary
Provide early education, breakfast, childcare, and psychological services for 455 disadvantaged preschoolers in Mexico City Metro Area whose working parents cannot afford them otherwise.
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GlobalGiving UK
How to Join GlobalGiving
Submit Application
Due Diligence Processing Post a Project!
Pass through the Open
Challenge!
www.globalgiving.org 1
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Documents to Complete an Application Certification of Government Registration Letter of Reference Program Materials Founding Document (with dissolution clause) Disbursement Information Financial Documents (2 years of financial statements and a current year budget) Names of senior staff and board members
GlobalGiving’s Terms and Conditions
We accept Google Translate as an acceptable English translation of these forms. Please send questions to [email protected]
Succeed in an Open Challenge Test your online fundraising skills! Succeed and become a
permanent partner with GlobalGiving Open Challenges occur multiple times a year! March, June, September, and December Requirements: Raise $5,000 (minimum) dollars from at least 40 unique donors Duration: 1 Month (or 2 weeks) At least one matching day during the 1 month period.
Email further questions to [email protected] Free 1-on-1 Consultation with a GlobalGiving staff member
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15 Minute Break!
Some Ideas for the Open Challenge Map your potential network and those of your staff
• Identify and reach out to advocates
Have your most loyal donors contribute early! Connect with diaspora groups abroad Personalize emails Prepare videos and stories to share Make donors an offer they can’t refuse Eat for a Cause, using local restaurants
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Preparing for the a 1-Month Campaign
1. Split into small groups, introduce yourself! 2. Pick a project for the group to focus on 3. Develop a strategy to raise (at least) $5,000 from (at
least) 40 donors in 1 month online 4. What will you do Before, During, and After to make the
campaign a success and drive awareness 5. Practice writing your concise project summary
Questions?
Email further questions to [email protected] Free 1-on-1 Consultation
with a GlobalGiving staff member
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