Harness the Power of the LinkedIn Pro-sumer of B2C Marketers used LinkedIn to distribute content in 2013 more likely to be active in online conversations LinkedIn Pro-sumers have more buying power than other social platforms $2000–$3000 annually on vacations $839 annually on clothing 152% more likely to be a frequent ﬂyer 41% more likely to have spent $30K+ on their last vehicle 71 % 152 % 80 % LinkedIn Pinterest Twitter Tumblr Facebook Consumer Buying Power Index Unless otherwise indicated, all data is from the following sources. 1. Content Marketing Institute 2013 2. MRI, Spring 2013 3. comScore Buying Power Index 2013, Data. US only. would pay more to purchase from a brand they trust

Harness the Power of the LinkedIn Pro-Sumer

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Harness the Power of the LinkedIn Pro-sumer

of B2C Marketers used LinkedIn to distribute content in 2013

more likely to be active in online conversations

LinkedIn Pro-sumers have more buying power than other social platforms

$2000–$3000 annually on vacations

$839 annually on clothing

152% more likely to be a frequent flyer

41% more likely to have spent $30K+ on their last vehicle

71%

152%

80%

PinterestTwitter

Tumblr

Facebook

Consumer Buying Power Index

Unless otherwise indicated, all data is from the following sources.1. Content Marketing Institute 20132. MRI, Spring 20133. comScore Buying Power Index 2013, Data. US only.

would pay more to purchase from a brand they trust